job description
Are you a data-driven Senior Fashion E-commerce Growth Manager with a passion for scaling brands through Shopify and Klaviyo? Who in the Zoo is seeking a strategic leader to drive revenue growth, optimize conversion rates, and execute high-impact email marketing campaigns for our fashion e-commerce brand.
In this remote role, you’ll own end-to-end growth strategies, leveraging GA4, CRO, and Klaviyo to maximize customer lifetime value. With 8+ years of experience in fashion e-commerce, you’ll lead A/B testing, segmentation, and automation to deliver measurable results.
Join a dynamic team in Bali (or work remotely) and shape the future of our brand’s digital presence. If you thrive in fast-paced environments and love turning data into revenue, we’d love to hear from you!
Responsibility
- Develop and execute data-driven growth strategies for Shopify-based fashion e-commerce.
- Lead conversion rate optimization (CRO) initiatives using GA4 and heatmap tools.
- Design, launch, and optimize 3+ weekly Klaviyo email/SMS campaigns (flows, segments, A/B tests).
- Analyze performance metrics (ROI, LTV, CAC) and adjust strategies for maximum revenue impact.
- Collaborate with design/UX teams to enhance on-site user experience and checkout flows.
- Manage paid media integrations (Meta, Google Ads) to support email-driven growth.
- Stay ahead of fashion e-commerce trends and implement innovative retention tactics.
Qualifications
- 8+ years in fashion e-commerce growth marketing, with Shopify/Klaviyo expertise.
- Proven track record of revenue growth through email automation and CRO.
- Advanced proficiency in GA4, Klaviyo, and Shopify analytics.
- Experience with A/B testing, segmentation, and lifecycle marketing.
- Strong analytical skills to interpret data and drive actionable insights.
- Familiarity with paid ads (Meta, Google) and their synergy with email marketing.
- Excellent communication and leadership skills for cross-functional collaboration.