job description
Join Donna Beauty as a Marketing Manager (Beauty) and lead the charge in elevating our brand across Bali’s vibrant beauty market. In this dynamic role, you’ll spearhead innovative marketing campaigns, digital strategies, and multi-channel initiatives to drive brand awareness, customer engagement, and revenue growth for our premium beauty products.
Based in the heart of Bali—whether in Canggu, Ubud, or Denpasar—you’ll collaborate with cross-functional teams to craft compelling narratives, leverage data-driven insights, and execute high-impact campaigns that resonate with our diverse audience. From social media and influencer partnerships to SEO and paid advertising, your expertise will shape the future of Donna Beauty in Southeast Asia’s booming beauty industry.
If you’re a strategic thinker with a passion for beauty, digital marketing, and brand storytelling, this is your opportunity to make a lasting impact in a fast-paced, creative environment.
Responsibility
- Develop and execute comprehensive marketing strategies to boost brand visibility and sales for beauty products across digital and traditional channels.
- Lead multi-channel campaigns, including social media (Instagram, TikTok, Facebook), email marketing, and content creation tailored to Bali’s beauty-conscious audience.
- Collaborate with influencers, beauty bloggers, and local partners to amplify brand reach and credibility.
- Optimize SEO/SEM strategies to improve organic search rankings and drive targeted traffic to e-commerce platforms.
- Analyze performance metrics (ROI, CTR, conversion rates) and refine strategies based on data-driven insights.
- Manage budget allocation for marketing initiatives, ensuring cost-effective and high-impact spending.
- Oversee brand consistency across all touchpoints, from packaging to digital assets, aligning with Donna Beauty’s luxury positioning.
- Stay ahead of beauty industry trends and competitor activities to identify opportunities for innovation and differentiation.
Qualifications
- 5+ years of experience in marketing, with a focus on beauty, cosmetics, or lifestyle brands.
- Proven track record of successful campaign management and measurable growth in brand awareness or sales.
- Expertise in digital marketing tools (Google Analytics, Meta Ads, SEO platforms, CRM systems).
- Strong creative and analytical skills, with the ability to blend data with storytelling.
- Experience working in Southeast Asia or Bali is a plus, with cultural awareness of local consumer behavior.
- Excellent communication and leadership skills to manage teams and external stakeholders.
- Fluency in English; proficiency in Indonesian (Bahasa) is advantageous.
- Degree in Marketing, Business, or a related field (or equivalent experience).