job description
Join a dynamic team in Bali’s thriving hospitality scene as a Marketing & Sales Specialist! This role is perfect for a creative and results-driven professional passionate about branding, promotions, and business development in the restaurant industry. You’ll play a key role in shaping marketing strategies, enhancing customer engagement, and driving revenue growth across our premium dining establishments.
Based in the heart of Bali’s most vibrant locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to execute impactful campaigns, leverage digital and traditional marketing channels, and build lasting relationships with clients and partners. Whether you’re crafting compelling content, analyzing market trends, or launching innovative promotions, your work will directly contribute to the success and expansion of our brand.
If you’re a strategic thinker with a flair for storytelling and a passion for the F&B industry, this is your chance to make a difference in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and implement data-driven marketing strategies to boost brand awareness, customer acquisition, and retention for restaurant locations.
- Design and execute multi-channel promotional campaigns (social media, email, events, partnerships) to drive foot traffic and sales.
- Collaborate with the culinary and operations teams to create compelling menus, offers, and loyalty programs that align with brand identity.
- Monitor and analyze KPIs (ROI, conversion rates, engagement metrics) to optimize marketing spend and strategies.
- Build and maintain relationships with local influencers, media outlets, and community partners to amplify brand reach.
- Oversee content creation (photos, videos, blogs) and ensure consistency across all digital platforms (website, Instagram, Google My Business).
- Conduct market research to identify trends, competitor activities, and opportunities for business growth.
- Assist in sales forecasting, budgeting, and reporting to support leadership decision-making.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Minimum 2+ years of experience in marketing, sales, or branding, preferably in the hospitality or F&B industry.
- Proven track record in digital marketing (social media management, SEO, paid ads) and traditional marketing (events, print, PR).
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or CRM software.
- Excellent communication and negotiation skills in English (Bahasa Indonesia is a plus).
- Creative mindset with the ability to develop engaging content and campaign concepts.
- Self-motivated, detail-oriented, and able to work in a fast-paced, collaborative environment.
- Familiarity with Bali’s market dynamics and tourism trends is highly advantageous.