job description
Join Dana Purna Investama as a Marketing Officer and play a pivotal role in shaping the future of our brand in the vibrant markets of Bali. This is your chance to develop and execute cutting-edge marketing strategies that drive customer acquisition, brand awareness, and revenue growth. Based in one of Bali’s most dynamic regions—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll work in a collaborative environment where creativity and data-driven decisions fuel success.
As a Marketing Officer, you will be at the forefront of promoting our products and services, identifying new market opportunities, and building lasting relationships with clients. Your expertise in strategic planning, campaign management, and performance analysis will be key to achieving our business objectives. Whether you’re crafting compelling content, optimizing digital channels, or engaging with stakeholders, your contributions will directly impact our growth trajectory.
If you’re a results-oriented professional with a passion for marketing and a desire to thrive in a fast-paced, innovative setting, we want to hear from you. Apply today and take the next step in your career with a company that values ambition, creativity, and excellence.
Responsibility
- Develop and implement comprehensive marketing strategies to promote company products and services, aligning with business goals and market trends.
- Conduct market research and competitive analysis to identify new opportunities, customer needs, and emerging trends in Bali’s dynamic marketplace.
- Create and manage digital marketing campaigns across social media, email, SEO, and paid advertising to maximize reach and engagement.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive branding and messaging.
- Monitor and analyze campaign performance using KPIs such as conversion rates, ROI, and customer acquisition costs, and provide actionable insights.
- Build and maintain strong relationships with clients, partners, and stakeholders to expand the company’s network and drive business growth.
- Oversee the production of marketing materials, including brochures, presentations, and digital content, ensuring brand consistency and high-quality output.
- Organize and participate in events, trade shows, and promotional activities to enhance brand visibility and generate leads.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A master’s degree is a plus.
- Proven experience (minimum 2-3 years) in marketing, preferably in a similar role within the financial, investment, or service industry.
- Strong understanding of digital marketing tools (e.g., Google Analytics, SEO/SEM, social media platforms, and email marketing software).
- Excellent communication and interpersonal skills, with the ability to engage effectively with diverse audiences.
- Creative thinker with a data-driven mindset, capable of developing innovative strategies and measuring their impact.
- Proficiency in Microsoft Office Suite and marketing automation tools (e.g., HubSpot, Mailchimp).
- Fluency in English and Indonesian; additional languages are a plus.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.