job description
Join Cybalink Solutions as a Digital Content Specialist in the heart of Bali, where creativity meets cutting-edge technology. Weâre seeking a meticulous and dynamic professional with hands-on experience in Optimizely CMS and Digital Asset Management (DAM) to elevate our digital presence and streamline content workflows.
In this role, youâll collaborate with cross-functional teams to publish, optimize, and manage high-impact digital content that drives engagement and brand consistency. Based in our Bali office, youâll enjoy a vibrant work environment while contributing to innovative projects that shape the future of digital content management.
If youâre passionate about content strategy, have a keen eye for detail, and thrive in a fast-paced setting, this is your opportunity to make a tangible impact in a growing, forward-thinking company.
Responsibility
- Develop, edit, and publish high-quality digital content using Optimizely CMS, ensuring alignment with brand guidelines and SEO best practices.
- Manage and organize digital assets (images, videos, documents) within a Digital Asset Management (DAM) system for efficient retrieval and usage.
- Collaborate with marketing, design, and development teams to create cohesive content strategies that enhance user experience and engagement.
- Optimize content for search engines, improving visibility and organic traffic through keyword research, metadata management, and on-page SEO techniques.
- Monitor content performance using analytics tools (e.g., Google Analytics) and provide data-driven recommendations for improvement.
- Ensure content accuracy, consistency, and compliance with legal and accessibility standards (e.g., WCAG).
- Train and support internal teams on CMS and DAM best practices to maximize platform utilization.
- Stay updated on industry trends in content management, DAM systems, and digital marketing to drive innovation.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2-3 years of experience in digital content management, with hands-on expertise in Optimizely CMS and DAM platforms (e.g., Bynder, Adobe Experience Manager, Canto).
- Proven track record of creating and managing SEO-optimized content with measurable results.
- Proficiency in HTML/CSS basics and content publishing workflows.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Excellent written and verbal communication skills in English.
- Familiarity with Google Analytics, SEMrush, or similar tools is a plus.
- Experience working in an office-based or hybrid setting, with a collaborative mindset.