job description
Join A1 Recipe as a Marketing Officer in the vibrant heart of Bali and drive impactful campaigns that elevate our brand in the competitive F&B and lifestyle market. This is your chance to work in a collaborative, fast-paced environment where creativity meets strategy, and your ideas shape the future of our marketing initiatives.
Based in Canggu—a hub for digital nomads, innovators, and trendsetters—you’ll leverage data-driven insights and cutting-edge tools to craft compelling narratives, boost engagement, and expand our market reach. With a competitive salary, premium benefits, and clear career progression, this role offers the perfect blend of professional growth and work-life balance in one of the world’s most inspiring locations.
Whether you’re optimizing social media strategies, analyzing consumer trends, or collaborating with cross-functional teams, your work will directly contribute to A1 Recipe’s mission of delivering exceptional culinary experiences while building a loyal, global community.
Responsibility
- Develop and execute multi-channel marketing campaigns (social media, email, SEO/SEM, and content marketing) to increase brand awareness and customer acquisition.
- Monitor and analyze KPIs and performance metrics (engagement rates, conversion, ROI) to refine strategies and report insights to stakeholders.
- Collaborate with design, sales, and product teams to create cohesive, on-brand messaging and visual assets.
- Manage social media platforms (Instagram, Facebook, LinkedIn, TikTok) with a focus on community growth and influencer partnerships.
- Conduct market research to identify trends, competitor activities, and customer preferences in the F&B and lifestyle sectors.
- Coordinate events, promotions, and collaborations to enhance customer loyalty and local/regional presence.
- Optimize website and digital content for SEO to improve organic search rankings and user experience.
- Prepare budgets, forecasts, and marketing calendars to ensure efficient resource allocation.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Minimum 2+ years of experience in digital marketing, brand management, or a similar role.
- Proven track record in social media management, content creation, and campaign analysis.
- Proficiency in Google Analytics, Meta Business Suite, SEO tools (Ahrefs/SEMrush), and CRM platforms.
- Strong written and verbal communication skills in English; multilingual (Bahasa Indonesia) is a plus.
- Creative thinker with analytical skills to interpret data and derive actionable insights.
- Ability to work in a fast-paced, dynamic environment with tight deadlines and cross-functional teams.
- Passion for food, lifestyle, or hospitality industries is highly advantageous.