job description
Are you passionate about the future of electric mobility? Premium Automobiles Pte Ltd is looking for a dynamic and results-driven Marketing Executive to join our team representing Zeekr, a cutting-edge premium electric vehicle brand. In this role, you will play a pivotal part in shaping our brand presence within the competitive Singapore automotive market.
As our Marketing Executive, you will lead the charge in developing and executing high-impact online and offline marketing strategies. You will be responsible for enhancing brand visibility, managing digital campaigns, and driving measurable revenue growth. We are looking for a creative thinker who understands the nuances of the luxury automotive sector and can translate brand values into compelling narratives that resonate with modern consumers.
You will work closely with cross-functional teams to ensure consistent brand messaging across all touchpoints, from social media engagement to exclusive showroom events. If you are a digital-savvy professional with a track record of driving engagement and conversion, we want to hear from you.
Responsibility
- Develop and execute multi-channel marketing campaigns to drive lead generation and brand awareness for Zeekr.
- Manage end-to-end digital marketing initiatives including SEO, SEM, social media management, and email marketing.
- Monitor and analyze campaign performance metrics to optimize marketing spend and improve ROI.
- Collaborate with the sales team to create effective marketing collateral, promotional materials, and showroom activations.
- Monitor market trends and competitor activities to identify new growth opportunities in the EV space.
- Coordinate with regional brand partners to ensure alignment with global brand guidelines and standards.
- Manage community engagement platforms and respond to customer inquiries to maintain brand sentiment.
Qualifications
- Degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2-3 years of relevant marketing experience, preferably in the automotive or luxury retail industry.
- Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, CRM platforms).
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent verbal and written communication skills in English.
- A passion for electric vehicles and an understanding of the Singapore premium automotive market.
- Ability to work independently as well as in a collaborative, fast-paced environment.