job description
Are you a dynamic and creative Marketing Executive with a passion for building impactful partnerships with Key Opinion Leaders (KOLs), influencers, and creators? Our client, a forward-thinking organization, is seeking a talented professional to drive brand awareness and engagement through strategic collaborations in the vibrant markets of Bali.
In this role, you will be at the forefront of influencer marketing, developing and executing campaigns that resonate with target audiences. You’ll identify, negotiate, and manage partnerships with top-tier creators to amplify brand messaging and drive measurable results. This is a unique opportunity to shape the digital presence of a growing brand in one of Southeast Asia’s most exciting hubs for creativity and innovation.
If you thrive in a fast-paced environment, have a keen eye for trends, and excel in relationship-building, we want to hear from you. Join us in Canggu, Bali, and be part of a team that values creativity, strategy, and impact.
Responsibility
- Develop and execute influencer marketing strategies to enhance brand visibility and engagement across digital platforms.
- Identify, vet, and onboard KOLs, creators, and influencers aligned with brand values and campaign objectives.
- Negotiate and manage partnership agreements, ensuring mutually beneficial collaborations with clear KPIs.
- Create and oversee content calendars for influencer campaigns, ensuring timely and high-quality deliverables.
- Monitor and analyze campaign performance using metrics such as engagement rates, reach, and ROI, and provide actionable insights.
- Collaborate with cross-functional teams (e.g., creative, social media, and PR) to align influencer activities with broader marketing initiatives.
- Stay ahead of industry trends in digital marketing, social media, and influencer landscapes to inform strategy.
- Build and maintain strong relationships with creators, fostering long-term partnerships and brand advocacy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in marketing, with a focus on influencer/KOL management or digital partnerships.
- Proven track record of successful influencer campaigns with measurable impact on brand growth.
- Strong negotiation and relationship-building skills with the ability to manage multiple stakeholders.
- Excellent communication and project management skills, with the ability to work in a fast-paced environment.
- Proficiency in social media platforms (Instagram, TikTok, YouTube, etc.) and analytics tools (e.g., Google Analytics, social listening tools).
- Creative thinker with a data-driven approach to campaign optimization.
- Familiarity with the Bali/Indonesian market and its digital landscape is a plus.