job description
Join Versa Asia as a Marketing Executive and take the lead in crafting impactful digital campaigns, forging strategic influencer partnerships, and optimizing vendor collaborations to elevate brand visibility and drive measurable growth. Based in the vibrant hub of Canggu, Bali, this role offers the perfect blend of creativity, data-driven strategy, and cross-functional collaboration in a dynamic, fast-paced environment.
As a key player in our marketing team, you’ll leverage performance analytics to refine strategies, identify emerging trends, and ensure our brand resonates with target audiences across digital platforms. Your expertise will directly contribute to expanding our market presence, enhancing customer engagement, and achieving KPIs aligned with business objectives.
This is a full-time opportunity for a proactive, results-oriented professional passionate about digital marketing, storytelling, and building lasting brand connections. If you thrive in a collaborative setting and have a knack for turning data into actionable insights, we’d love to hear from you.
Responsibility
- Develop, execute, and optimize multi-channel digital marketing campaigns (social media, email, SEO/SEM, content) to drive brand awareness and lead generation.
- Manage influencer and affiliate partnerships, negotiating contracts, tracking performance, and ensuring ROI alignment with brand values.
- Oversee vendor and agency relationships, including creative studios, media buyers, and tech providers, to deliver high-quality outputs on time and within budget.
- Monitor and analyze campaign performance metrics (CTR, conversion rates, engagement) using tools like Google Analytics, Meta Business Suite, or similar, and present actionable insights.
- Collaborate with design, content, and sales teams to create cohesive brand messaging and assets that resonate with target demographics.
- Conduct market research to identify trends, competitor strategies, and audience preferences, informing data-backed marketing decisions.
- Manage budget allocation across campaigns, ensuring cost-efficiency while maximizing impact.
- Report on monthly/quarterly marketing KPIs to stakeholders with clear, visually compelling presentations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Minimum 3+ years of experience in digital marketing, campaign management, or a similar role, preferably in a fast-paced industry.
- Proven track record of managing successful campaigns with measurable results (portfolio or case studies a plus).
- Strong proficiency in Google Analytics, Meta Ads Manager, SEO tools (Ahrefs/SEMrush), and CRM platforms.
- Excellent written and verbal communication skills in English, with a flair for storytelling and brand voice adaptation.
- Experience with influencer marketing, vendor negotiations, and cross-functional collaboration.
- Analytical mindset with the ability to interpret data and translate insights into strategic recommendations.
- Self-starter with project management skills (Asana, Trello, or similar) and the ability to meet tight deadlines.