job description
Join Beijing Language School as a Marketing Executive and play a pivotal role in driving digital marketing strategies, content creation, and event management to boost student enrolments. Based in the vibrant locations of Bali, you will have the opportunity to shape the school's brand presence and engage with a diverse audience.
This role is perfect for a creative and analytical professional who thrives in a dynamic environment. You will collaborate with cross-functional teams to develop impactful marketing campaigns, analyze performance metrics, and implement data-driven strategies to enhance visibility and growth.
If you are passionate about education and marketing, and eager to make a tangible impact, we invite you to apply and be part of our mission to promote language learning and cultural exchange.
Responsibility
- Develop and execute digital marketing strategies to increase brand awareness and student enrolments.
- Create engaging content for various platforms, including social media, blogs, and email campaigns.
- Plan and coordinate marketing events, webinars, and workshops to attract prospective students.
- Analyze marketing performance data and provide insights to optimize campaigns.
- Collaborate with the admissions team to align marketing efforts with enrolment goals.
- Manage the school's online presence, including website updates and SEO optimization.
- Build and maintain relationships with partners, influencers, and educational institutions.
- Monitor industry trends and competitor activities to identify new opportunities.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, content creation, and event management.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills in English.
- Proficiency in using marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
- Creative mindset with a keen eye for detail and design.
- Ability to work independently and as part of a team in a fast-paced environment.
- Passion for education and cultural exchange is a plus.