job description
Join Great Wall Motors (GWM) as a Marketing Event Executive in the vibrant heart of Bali! This is your chance to drive impactful brand activations, innovative promotional campaigns, and unforgettable marketing events that elevate GWM’s presence in Southeast Asia’s dynamic automotive market.
As a key player in our marketing team, you’ll conceptualize, plan, and execute high-impact events—from product launches to experiential brand engagements—that captivate audiences and strengthen customer loyalty. Based in Bali’s thriving business hubs (Canggu, Ubud, Denpasar, or surrounding areas), you’ll collaborate with cross-functional teams to deliver seamless, data-driven campaigns that align with GWM’s global vision and local market needs.
If you’re a creative thinker with a passion for event management, brand storytelling, and measurable results, this role offers the perfect blend of strategic challenge and hands-on execution in one of the world’s most inspiring locations.
Responsibility
- Develop and execute end-to-end marketing event strategies, including concept development, budgeting, vendor coordination, and post-event analysis.
- Lead brand activation initiatives to enhance GWM’s visibility and engagement across Bali and key Indonesian markets.
- Collaborate with internal teams (sales, PR, digital) and external partners (agencies, influencers, media) to amplify campaign reach.
- Manage promotional campaigns, including trade shows, test-drive events, and community outreach programs.
- Monitor KPIs (attendance, lead generation, ROI) and provide actionable insights to optimize future events.
- Oversee logistics, including venue selection, AV production, branding materials, and on-site execution.
- Stay ahead of industry trends and competitor activities to propose innovative event formats.
- Ensure compliance with brand guidelines, legal requirements, and health/safety protocols.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in event management, brand activation, or experiential marketing (automotive industry is a plus).
- Proven track record of planning and delivering successful B2B and B2C events.
- Strong project management skills with the ability to handle multiple deadlines in a fast-paced environment.
- Excellent communication, negotiation, and stakeholder management abilities.
- Proficiency in digital tools (CRM, event software, analytics platforms) and MS Office.
- Creative mindset with a data-driven approach to measuring event success.
- Fluency in English; proficiency in Bahasa Indonesia is advantageous.