job description
Join Indonesia Premium Goods as a Marketing Data Analyst and play a pivotal role in transforming raw marketing and sales data into actionable insights that drive business growth. Based in the vibrant regions of Bali, you will collaborate with cross-functional teams to develop KPI dashboards, perform in-depth analytics, and empower data-driven decision-making. This is a unique opportunity to leverage your analytical skills in a dynamic environment while contributing to the success of a leading company in the premium goods sector.
In this role, you will utilize advanced data visualization tools, statistical analysis, and market research to uncover trends, optimize marketing strategies, and enhance customer engagement. Your expertise will directly impact our ability to refine campaigns, improve ROI, and stay ahead in a competitive market. If you are passionate about data and its power to shape business outcomes, we invite you to apply and grow with us in one of Bali’s most inspiring work settings.
Responsibility
- Develop and maintain interactive KPI dashboards to track marketing and sales performance.
- Analyze large datasets to identify trends, patterns, and opportunities for optimization.
- Collaborate with marketing teams to refine campaigns based on data-driven insights.
- Conduct A/B testing and performance analysis to enhance customer acquisition and retention.
- Generate comprehensive reports and presentations for stakeholders.
- Monitor market trends and competitor activity to inform strategic decisions.
- Ensure data accuracy and integrity across all reporting tools.
- Provide actionable recommendations to improve marketing ROI and operational efficiency.
Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- Proven experience as a Data Analyst, Marketing Analyst, or similar role.
- Proficiency in data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Strong analytical skills with expertise in SQL, Excel, or Python/R for data manipulation.
- Experience with digital marketing analytics (Google Analytics, Facebook Insights, etc.).
- Excellent communication skills to present complex data in a clear, actionable manner.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with CRM systems and marketing automation tools is a plus.