job description
Join Garena, a leading global online entertainment and digital platform, as a Marketing Campaign Lead for Lien Quan Mobile in the vibrant heart of Bali. This is your chance to shape the future of mobile gaming in Southeast Asia by driving high-impact marketing campaigns that captivate millions of players.
In this dynamic role, you will spearhead end-to-end campaign management, from strategic planning to execution, ensuring brand consistency and maximum engagement across digital and traditional channels. Your expertise will amplify Lien Quan Mobile’s presence, fostering community growth and player loyalty in one of the region’s most competitive gaming markets.
Based in Bali—home to a thriving digital nomad and creative ecosystem—you’ll collaborate with cross-functional teams to deliver innovative, data-driven marketing solutions. Whether you’re optimizing ad spend, crafting compelling narratives, or analyzing performance metrics, your work will directly influence the game’s success and Garena’s market leadership.
Responsibility
- Develop and execute end-to-end marketing campaigns for Lien Quan Mobile, aligning with global and regional brand strategies.
- Manage and optimize paid media channels (social, search, display) to maximize ROI and player acquisition.
- Oversee content creation and localization for campaigns, ensuring cultural relevance and brand consistency.
- Collaborate with creative, PR, and community teams to produce engaging assets (videos, graphics, copy) for multi-platform distribution.
- Monitor and analyze campaign performance using KPIs (CTR, CPA, retention) and adjust strategies in real time.
- Build and maintain relationships with influencers, streamers, and media partners to amplify reach.
- Coordinate with product and regional teams to align campaigns with game updates, events, and esports initiatives.
- Stay ahead of gaming and digital marketing trends to innovate and outperform competitors.
Qualifications
- 5+ years of experience in digital marketing, with a focus on gaming, tech, or entertainment industries.
- Proven track record of managing high-budget campaigns with measurable impact on user acquisition and engagement.
- Expertise in performance marketing tools (Google Ads, Meta Ads Manager, TikTok Ads, etc.) and analytics platforms (Google Analytics, Tableau).
- Strong project management skills, with the ability to handle multiple campaigns under tight deadlines.
- Excellent communication and storytelling abilities in English; proficiency in Indonesian is a plus.
- Deep understanding of Southeast Asian gaming culture and consumer behavior.
- Creative thinker with a data-driven mindset and a passion for A/B testing and optimization.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.