job description
Join our dynamic team as a Marketing & Branding Specialist and play a pivotal role in shaping the identity and market presence of innovative startups and businesses. Based in the vibrant hub of Canggu, Bali, you will create compelling graphic and multimedia content to elevate brand visibility, engage target audiences, and drive strategic marketing initiatives.
This role is perfect for a creative professional who thrives in a fast-paced environment, combining artistic flair with data-driven strategies to strengthen brand positioning and market linkage. You’ll collaborate with cross-functional teams to develop impactful campaigns, digital assets, and promotional materials that resonate with diverse stakeholders.
If you’re passionate about storytelling, visual design, and market expansion, this is your opportunity to make a tangible impact while enjoying Bali’s inspiring work-life balance.
Responsibility
- Design and produce high-quality graphic, video, and multimedia content for digital and print marketing campaigns.
- Develop and implement branding strategies to enhance the identity and reputation of incubatees and partner organizations.
- Collaborate with marketing teams to create SEO-optimized content for websites, social media, and email campaigns.
- Conduct market research to identify trends, audience preferences, and competitive insights for targeted outreach.
- Manage and curate content calendars to ensure consistent, engaging, and on-brand messaging across all platforms.
- Coordinate with external vendors, photographers, and designers to execute high-impact projects.
- Monitor and analyze performance metrics (e.g., engagement rates, conversion) to refine strategies and improve ROI.
- Support market linkage initiatives by creating materials for partnerships, pitches, and investor presentations.
Qualifications
- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
- Proven experience (2+ years) in content creation, branding, or digital marketing, preferably in a startup or agency environment.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar tools.
- Strong portfolio showcasing creative design, multimedia projects, and branding work.
- Excellent written and verbal communication skills in English.
- Knowledge of SEO, social media algorithms, and analytics tools (e.g., Google Analytics, Meta Business Suite).
- Ability to work independently, meet deadlines, and adapt to evolving priorities in a collaborative setting.
- Familiarity with Bali’s business ecosystem (preferred but not required).