job description
Are you a Marketing Automation expert looking for a fully remote role with a morning shift schedule? Join HGS Offshore Staffing Solutions as a Marketing Automation Manager and take the lead in driving end-to-end project delivery for cutting-edge marketing campaigns. In this role, you’ll leverage Braze (or similar platforms), Salesforce CRM, and AI-driven strategies to optimize customer engagement, streamline workflows, and boost ROI.
Based in the vibrant communities of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you’ll collaborate with global teams while enjoying the flexibility of permanent work-from-home. This is a unique opportunity to merge your technical expertise with strategic marketing vision in a dynamic, fast-paced environment.
If you’re passionate about automation, data-driven decision-making, and scalable marketing solutions, we want to hear from you!
Responsibility
- End-to-End Campaign Management: Own the design, execution, and optimization of multi-channel marketing automation campaigns using Braze, HubSpot, or similar tools.
- CRM Integration & Optimization: Manage and enhance Salesforce CRM workflows to improve lead nurturing, segmentation, and customer lifecycle management.
- AI & Data-Driven Strategies: Implement AI-powered personalization and predictive analytics to refine targeting and messaging.
- Performance Analysis: Monitor KPIs (open rates, conversion rates, ROI) and provide actionable insights to stakeholders.
- Cross-Functional Collaboration: Work with marketing, sales, and IT teams to align automation strategies with business goals.
- A/B Testing & Optimization: Conduct experiments to improve email, SMS, and push notification performance.
- Workflow Automation: Develop and maintain automated journeys, triggers, and dynamic content for seamless customer experiences.
- Compliance & Best Practices: Ensure all campaigns adhere to GDPR, CAN-SPAM, and other regulatory standards.
Qualifications
- 3+ years of experience in marketing automation (Braze, Marketo, HubSpot, or similar).
- Proven expertise in Salesforce CRM administration, including workflows, lead scoring, and reporting.
- Strong understanding of AI/ML applications in marketing (e.g., predictive modeling, chatbots, or NLP).
- Proficiency in HTML/CSS for email template customization and SQL for data analysis (a plus).
- Experience with Google Analytics, Tableau, or Power BI for performance tracking.
- Excellent project management skills with the ability to handle multiple deadlines.
- Fluent in English with exceptional written and verbal communication skills.
- Self-motivated, detail-oriented, and comfortable working in a remote, morning-shift environment (aligning with global time zones).