job description
Join Chicago Chicken City SDN BHD as a Marketing Assistant Manager / Senior Executive (Mandarin Speaker) in the vibrant heart of Bali! This is a unique opportunity to drive impactful marketing strategies in a dynamic, fast-paced environment while leveraging your Mandarin language skills to expand our brand’s reach in international markets.
In this role, you will lead the development and execution of integrated marketing campaigns, blending digital, social media, and PR initiatives to elevate brand positioning and engagement. Your expertise will shape customer experiences, amplify market presence, and contribute to the company’s growth in Southeast Asia’s competitive F&B landscape.
Based in Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with a diverse team to innovate and deliver results. If you’re a strategic thinker with a passion for marketing and fluency in Mandarin, we’d love to hear from you!
Responsibility
- Develop and execute data-driven marketing campaigns across digital, social media, and traditional channels to enhance brand visibility and customer acquisition.
- Oversee content creation (in English and Mandarin) for websites, social platforms, and promotional materials, ensuring alignment with brand guidelines.
- Manage PR and influencer partnerships to strengthen brand reputation and expand market reach in Mandarin-speaking regions.
- Analyze campaign performance using KPIs (e.g., engagement rates, ROI) and optimize strategies based on insights.
- Collaborate with cross-functional teams (sales, product, design) to ensure cohesive messaging and seamless campaign rollouts.
- Coordinate local and international events, including product launches and promotional activities, to boost brand awareness.
- Monitor competitor activities and market trends to identify opportunities for differentiation and growth.
- Prepare budget reports and forecasts, ensuring cost-effective allocation of marketing resources.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in marketing, with at least 2 years in a managerial or senior executive role.
- Fluency in Mandarin (written and spoken) is mandatory; English proficiency is required.
- Proven track record in digital marketing (SEO, SEM, email, social media) and brand management.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM software, or marketing automation platforms.
- Excellent project management and organizational skills, with the ability to meet tight deadlines.
- Creative mindset with a knack for storytelling and content strategy tailored to diverse audiences.
- Experience in the F&B or retail industry is highly advantageous.