job description
Join PERSOL as a Marketing Assistant Manager specializing in Home Appliances and drive impactful e-commerce marketing campaigns in the dynamic Bali market. This role offers a unique opportunity to shape digital strategies that boost online traffic, engagement, and sales for leading home appliance brands across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
As part of a forward-thinking team, you will collaborate with cross-functional stakeholders to develop data-driven marketing initiatives, optimize customer journeys, and leverage cutting-edge digital tools to maximize ROI. Your expertise in performance marketing, SEO, and conversion optimization will be key to expanding our market presence in Bali’s competitive e-commerce landscape.
This position is ideal for a results-oriented marketing professional with a passion for home appliances and a proven track record in digital campaign management, content strategy, and analytics. If you thrive in a fast-paced environment and are eager to make a tangible impact, we invite you to apply and grow with us in one of Southeast Asia’s most vibrant markets.
Responsibility
- Develop and execute end-to-end e-commerce marketing campaigns to drive traffic, engagement, and sales for home appliance products.
- Collaborate with internal teams and external partners to create compelling digital content, including product descriptions, blogs, and social media assets.
- Optimize SEO/SEM strategies to improve organic search rankings and paid ad performance across platforms like Google, Meta, and TikTok.
- Monitor and analyze KPIs (CTR, conversion rates, ROI) using tools such as Google Analytics, and adjust strategies based on data insights.
- Manage email marketing and CRM campaigns to nurture leads and enhance customer retention.
- Coordinate with influencers and affiliates to amplify brand reach and credibility in the Bali market.
- Conduct market research to identify trends, competitor activities, and customer preferences in the home appliances sector.
- Oversee budget allocation for digital marketing initiatives and ensure cost-effective spending.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in digital marketing, e-commerce, or performance marketing, preferably in the home appliances or consumer electronics industry.
- Proven expertise in SEO, SEM, PPC, and social media advertising (Google Ads, Meta Ads Manager, etc.).
- Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
- Experience with content management systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce, Lazada, Tokopedia).
- Excellent written and verbal communication skills in English; knowledge of Indonesian is a plus.
- Creative thinker with a data-driven mindset and the ability to translate insights into actionable strategies.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.