job description
Join our dynamic team as a Marketing and Operations Executive in the heart of Bali! We're seeking a strategic, results-driven professional to lead our marketing initiatives and streamline operations in one of Southeast Asia's most vibrant digital hubs. This role offers the perfect blend of creativity and analytical thinking, allowing you to shape brand narratives while optimizing business processes in a fast-paced, international environment.
In this hybrid/remote position, you'll collaborate with cross-functional teams to develop and execute innovative marketing campaigns that drive brand awareness, customer acquisition, and retention. Bali's thriving digital nomad community and growing tech ecosystem provide an unparalleled backdrop for professional growth, with opportunities to network with industry leaders while enjoying the island's world-class lifestyle.
As a key player in our operations, you'll have the chance to implement scalable systems, analyze performance metrics, and contribute to data-driven decision-making. Whether you're crafting compelling content, managing digital advertising campaigns, or optimizing customer journeys, your work will directly impact our company's growth trajectory in the Indonesian market and beyond.
We offer a competitive compensation package, flexible work arrangements, and the opportunity to work with cutting-edge marketing technologies. If you're passionate about marketing innovation and operational excellence, this is your chance to make a significant impact while enjoying Bali's unique work-life balance.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition across multiple channels (social media, SEO, email, paid advertising)
- Manage end-to-end campaign execution, from concept development to performance analysis, ensuring alignment with business objectives and ROI targets
- Collaborate with cross-functional teams to streamline operations, improve workflow efficiency, and implement scalable business processes
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth in the Indonesian and Southeast Asian markets
- Oversee content creation and management, including copywriting, graphic design, and video production, ensuring brand consistency across all touchpoints
- Monitor and report on key performance indicators (KPIs), providing actionable insights to optimize marketing spend and operational effectiveness
- Manage relationships with external vendors, agencies, and partners to ensure high-quality deliverables and cost-effective solutions
- Lead customer engagement initiatives, including CRM management and loyalty programs, to enhance retention and lifetime value
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 3+ years of experience in marketing and operations roles, with a proven track record of driving measurable results
- Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing) and analytics tools (Google Analytics, Meta Ads Manager, etc.)
- Experience with marketing automation platforms and CRM systems (HubSpot, Salesforce, or similar)
- Excellent project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- Analytical mindset with proficiency in data analysis and reporting (Excel, Google Sheets, Tableau, or similar)
- Exceptional written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus
- Experience working in Southeast Asia or with international teams is highly desirable