job description
Are you a visionary leader ready to drive digital transformation in healthcare? Optum is seeking a dynamic Manager of Martech & Channel Modernization to spearhead our mission of revolutionizing patient engagement through cutting-edge marketing technology and omnichannel strategies.
In this pivotal role, you will lead a high-performing team to optimize our martech stack, enhance customer journeys, and modernize digital channels to deliver seamless, personalized healthcare experiences. Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you’ll collaborate with global stakeholders to align technology with business goals, ensuring Optum remains at the forefront of healthcare innovation.
If you’re passionate about leveraging data-driven insights, automation, and AI to transform marketing operations, this is your opportunity to make a lasting impact in an industry that changes lives.
Responsibility
- Lead the strategy, implementation, and optimization of marketing technology platforms (e.g., CRM, marketing automation, CDP, analytics tools) to enhance customer acquisition and retention.
- Spearhead channel modernization initiatives, including digital transformation of email, social, web, and mobile touchpoints for a unified omnichannel experience.
- Collaborate with cross-functional teams (IT, Data, Marketing, Sales) to integrate martech solutions with existing systems and workflows.
- Develop and execute data-driven marketing campaigns, leveraging segmentation, personalization, and predictive analytics to improve engagement and ROI.
- Monitor KPIs (e.g., conversion rates, customer lifetime value, cost per lead) and provide actionable insights to refine strategies.
- Stay ahead of emerging martech trends (AI, machine learning, chatbots) and evaluate new tools to maintain competitive advantage.
- Manage vendor relationships and negotiate contracts for martech tools and services.
- Mentor and develop a team of martech specialists, fostering a culture of innovation and continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or related field; MBA or advanced degree is a plus.
- Minimum 7+ years of experience in marketing technology, digital marketing, or CRM management, with 3+ years in a leadership role.
- Proven expertise in martech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, or similar.
- Strong analytical skills with proficiency in data visualization tools (Tableau, Power BI) and SQL.
- Experience leading omnichannel marketing strategies and cross-functional projects in a global or healthcare environment.
- Deep understanding of customer journey mapping, UX/UI principles, and conversion optimization.
- Excellent communication, stakeholder management, and problem-solving skills.
- Certifications in Google Analytics, Salesforce, or other martech tools are highly desirable.