job description
Join Goldilocks Bakeshop as a Local Store Marketing Officer in the vibrant heart of Bali! This is your chance to drive foot traffic, boost sales, and build lasting community connections through innovative, on-the-ground marketing strategies. As a key player in our team, youâll execute hyper-local campaigns, engage with customers, and amplify our brandâs presence in Baliâs most dynamic neighborhoodsâfrom the digital nomad hub of Canggu to the cultural epicenter of Ubud.
Weâre looking for a creative, results-driven marketer who thrives in fast-paced environments and has a passion for connecting with diverse audiences. Your work will directly impact store performance, customer loyalty, and the growth of one of Southeast Asiaâs most beloved bakery brands. If youâre a strategic thinker with a knack for grassroots marketing, this role offers the perfect blend of autonomy, impact, and career growth in paradise.
Responsibility
- Develop and execute localized marketing campaigns (in-store promotions, events, partnerships) to drive foot traffic and sales in assigned Bali locations.
- Collaborate with store managers to identify opportunities and tailor strategies to each neighborhoodâs unique demographics (e.g., expats in Canggu, tourists in Kuta).
- Manage social media and community engagement for store-specific channels, ensuring brand consistency while adapting to local trends.
- Build and maintain relationships with local influencers, businesses, and community groups to expand reach and foster partnerships.
- Monitor and analyze campaign performance using KPIs (e.g., sales lift, customer feedback, engagement metrics) and adjust strategies accordingly.
- Coordinate with the central marketing team to align local initiatives with national/regional brand guidelines and promotions.
- Organize and oversee in-store events, tastings, or pop-ups to create memorable customer experiences.
- Gather market intelligence (competitor activity, customer preferences) to inform data-driven marketing decisions.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in local store marketing, retail promotions, or community engagement (preferably in F&B or retail).
- Proven track record of driving sales growth through grassroots marketing initiatives.
- Strong communication and interpersonal skills to engage with customers, partners, and internal teams.
- Familiarity with social media platforms (Instagram, Facebook, TikTok) and basic analytics tools.
- Creative problem-solver with the ability to work independently in a fast-paced, multi-location environment.
- Fluency in English (Bahasa Indonesia is a plus).
- Passion for the F&B industry and a deep understanding of Baliâs diverse consumer markets.