job description
Join Shopee, Southeast Asiaās leading e-commerce platform, as a Livestream Projects Associate in beautiful Bali! Our Regional Marketing team drives innovative go-to-market strategies to boost brand visibility and user engagement across the region. In this dynamic role, youāll collaborate with cross-functional teams to conceptualize, execute, and optimize livestream campaigns that captivate audiences and drive business growth.
Based in Baliās vibrant digital nomad hubs (Canggu, Ubud, Denpasar, or surrounding areas), youāll leverage your creativity and analytical skills to enhance Shopeeās livestream ecosystem. This is a unique opportunity to shape the future of social commerce while enjoying the work-life balance of island living.
Why this role? Baliās thriving digital economy and Shopeeās expanding footprint make this a high-impact position with room for growth. Whether youāre coordinating with influencers, analyzing performance metrics, or refining content strategies, your work will directly contribute to Shopeeās mission of making online shopping accessible and engaging for millions.
Responsibility
- Develop and execute livestream marketing campaigns aligned with Shopeeās regional and local business objectives.
- Collaborate with influencers, vendors, and internal teams to create compelling livestream content that drives user engagement and sales.
- Monitor and analyze livestream performance metrics (viewership, conversion rates, ROI) and provide actionable insights for optimization.
- Coordinate logistics for livestream events, including scheduling, technical setup, and post-event reporting.
- Stay ahead of social commerce and livestream trends to propose innovative strategies for audience growth.
- Work closely with the creative and product teams to ensure seamless integration of promotions, features, and branding in livestreams.
- Manage relationships with external partners (agencies, KOLs, platforms) to expand Shopeeās livestream reach.
- Contribute to content calendars and campaign briefs to ensure alignment with broader marketing initiatives.
Qualifications
- Bachelorās degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in digital marketing, livestream production, or social media management.
- Proven track record of managing successful livestream or video content projects (portfolio or case studies a plus).
- Strong understanding of e-commerce, social commerce, and livestream platforms (e.g., Shopee Live, TikTok, Instagram).
- Excellent project management and organizational skills with the ability to handle multiple campaigns simultaneously.
- Analytical mindset with proficiency in data tools (Google Analytics, Excel, or similar) to measure campaign performance.
- Creative thinker with a knack for storytelling and audience engagement.
- Fluency in English; additional languages (e.g., Bahasa Indonesia, Mandarin) are a plus.