job description
Are you a dynamic leader with a passion for e-commerce and live streaming? Bilsszinn is looking for a results-driven Live Streaming Team Leader to spearhead our live commerce operations in Jakarta. In this role, you will be the driving force behind our brand's digital presence, managing high-energy streaming sessions, optimizing sales funnels, and mentoring a team of talented hosts to reach new heights.
We are looking for someone who thrives in a fast-paced environment and possesses a deep understanding of live shopping dynamics on platforms like TikTok Shop, Shopee Live, and Tokopedia Play. You will be responsible for translating data insights into actionable strategies, ensuring our broadcasts are not only engaging but highly conversion-focused.
Responsibility
- Develop and execute comprehensive live streaming strategies to maximize sales revenue and brand awareness.
- Lead, mentor, and train a team of live streaming hosts to improve performance, stage presence, and product knowledge.
- Analyze real-time performance data and viewer metrics to adjust scripts and promotional tactics on the fly.
- Collaborate with the marketing and creative teams to develop compelling campaign themes and product showcases.
- Manage end-to-end operational workflows, including equipment setup, scheduling, and inventory coordination.
- Monitor competitor trends and industry innovations to keep Bilsszinn at the forefront of the live streaming market.
- Produce regular reports on campaign performance, conversion rates, and return on ad spend (ROAS).
Qualifications
- Minimum of 2 years of experience in live streaming management, digital marketing, or e-commerce operations.
- Strong leadership skills with a proven track record of managing and developing high-performing teams.
- Deep understanding of live streaming platforms (TikTok, Shopee, Tokopedia) and their respective algorithms.
- Excellent analytical skills, with the ability to interpret data and convert it into effective business strategies.
- Creative thinker with exceptional communication and presentation skills in both Indonesian and English.
- Ability to work flexible hours, including weekends and holidays, to align with peak streaming times.
- High level of familiarity with digital marketing metrics and e-commerce conversion optimization.