job description
Join Nova Brands Sdn Bhd as a Lifecycle Marketing Manager and take the lead in building a high-impact retention engine for our fast-growing 8-figure DTC e-commerce brand in Malaysia. This is a unique opportunity to own Klaviyo and WhatsApp marketing channels, directly report to the Founder, and drive strategies that maximize customer lifetime value (LTV).
In this role, you’ll design and execute data-driven email, SMS, and WhatsApp campaigns that nurture customer relationships, reduce churn, and boost repeat purchases. You’ll collaborate with cross-functional teams to segment audiences, A/B test messaging, and optimize automation flows—all while leveraging cutting-edge marketing tools to scale our retention efforts.
Based in Bali (remote), you’ll enjoy the flexibility of working from tropical paradise while contributing to a dynamic, high-growth business. If you’re a results-oriented marketer with a passion for e-commerce, CRM, and lifecycle optimization, we’d love to hear from you.
Responsibility
- Develop and execute end-to-end lifecycle marketing strategies (onboarding, engagement, retention, win-back) to drive repeat purchases and LTV growth.
- Own and optimize Klaviyo and WhatsApp marketing channels, including segmentation, automation flows, and campaign performance.
- Design and implement personalized email, SMS, and push notification campaigns based on customer behavior, RFM analysis, and predictive modeling.
- Collaborate with data teams to analyze customer journeys, identify drop-off points, and implement retention tactics.
- Conduct A/B testing on subject lines, content, and send times to improve open rates, CTR, and conversion rates.
- Monitor KPIs (e.g., retention rate, churn rate, CLV, ROI) and present insights to stakeholders with actionable recommendations.
- Work closely with the Founder and leadership team to align lifecycle marketing with broader business goals.
- Stay ahead of e-commerce and CRM trends, tools, and best practices to continuously refine our retention engine.
Qualifications
- Proven experience (3+ years) in lifecycle/CRM marketing, preferably in DTC e-commerce.
- Hands-on expertise with Klaviyo, WhatsApp Business API, or similar CRM platforms (e.g., Omnisend, Braze).
- Strong analytical skills with proficiency in Google Analytics, SQL, or data visualization tools (e.g., Tableau, Looker).
- Experience with audience segmentation, automation workflows, and dynamic content personalization.
- Data-driven mindset with a track record of improving retention metrics (LTV, repeat purchase rate, churn reduction).
- Excellent written and verbal communication skills for crafting high-converting copy.
- Ability to work independently in a fast-paced, remote-first environment.
- Bonus: Experience with Shopify, WooCommerce, or other e-commerce platforms.