job description
Join White & Case as a Marketing Technology Specialist and drive the future of digital engagement in a dynamic, global professional services environment. Based in the vibrant hub of Bali, Indonesia, you’ll play a pivotal role in shaping data-driven email marketing and campaign strategies that elevate brand visibility, client acquisition, and retention.
Leverage cutting-edge martech tools to automate, optimize, and measure high-impact campaigns across international markets. Collaborate with cross-functional teams to align technology with business goals, ensuring seamless execution of multi-channel initiatives. This is your opportunity to innovate within a high-performance culture that values precision, creativity, and measurable results.
Why this role? White & Case is a leader in legal and professional services, offering a fast-paced, intellectually stimulating environment where your expertise in email marketing, CRM systems, and analytics will directly influence global marketing success.
Responsibility
- Design, develop, and execute data-driven email marketing campaigns using platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud.
- Optimize marketing automation workflows to enhance lead nurturing, segmentation, and personalization.
- Collaborate with marketing, sales, and IT teams to integrate CRM and martech stacks for seamless data flow.
- Monitor and analyze campaign performance using Google Analytics, A/B testing, and ROI metrics to refine strategies.
- Manage contact databases, ensuring data hygiene, compliance (GDPR, CAN-SPAM), and segmentation accuracy.
- Develop and maintain dynamic content templates for emails, landing pages, and digital assets.
- Stay ahead of martech trends, evaluating new tools and technologies to enhance efficiency and scalability.
- Provide training and support to internal teams on best practices for email deliverability and engagement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degrees or certifications (e.g., HubSpot, Google Analytics) are a plus.
- 3+ years of experience in email marketing, marketing automation, or digital campaigns within a corporate or agency setting.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Dynamics 365).
- Strong analytical skills with experience in data interpretation, reporting, and performance optimization.
- Expertise in HTML/CSS for email templates and familiarity with API integrations is highly desirable.
- Exceptional project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
- Fluency in English (written and verbal); additional languages are a bonus.
- Passion for innovation, problem-solving, and continuous learning in the martech space.