job description
Join Sterrific as a Senior Social Media Specialist and lead impactful digital campaigns across Southeast Asia’s most dynamic markets. Based in the vibrant hub of Canggu, Bali, you’ll drive brand growth through innovative social media strategies, influencer collaborations, and data-driven content that resonates with diverse audiences.
This role is perfect for a creative strategist with a proven track record in regional or multi-market campaigns, a deep understanding of KOL/influencer partnerships, and a passion for crafting engaging narratives that elevate brand presence. You’ll work closely with cross-functional teams to align social media efforts with business objectives, leveraging analytics to optimize performance and ROI.
At Sterrific, we empower our team with the tools and autonomy to experiment, iterate, and deliver exceptional results. If you thrive in a fast-paced, collaborative environment and are eager to shape the future of digital marketing in APAC, we’d love to hear from you.
Responsibility
- Develop and execute multi-market social media strategies tailored to regional audiences, ensuring brand consistency and cultural relevance.
- Lead end-to-end influencer/KOL campaigns, from identification and outreach to contract negotiation and performance analysis.
- Create and curate high-impact content (copy, visuals, videos) optimized for platforms like Instagram, TikTok, LinkedIn, and Facebook.
- Monitor and analyze KPIs and engagement metrics to refine strategies, using tools like Google Analytics, Meta Business Suite, or Hootsuite.
- Collaborate with marketing, PR, and creative teams to align social media efforts with broader campaign goals and brand messaging.
- Stay ahead of emerging trends, platform algorithms, and industry best practices to keep Sterrific at the forefront of digital innovation.
- Manage community engagement, respond to inquiries, and foster meaningful interactions to build brand loyalty.
- Prepare regular reports and presentations for stakeholders, highlighting insights, ROI, and recommendations for improvement.
Qualifications
- Minimum 5+ years of experience in social media marketing, with a focus on regional or multi-market campaigns in APAC.
- Proven success in influencer/KOL collaborations, including campaign ideation, execution, and measurement.
- Strong portfolio showcasing content creation, copywriting, and visual storytelling across social platforms.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Excellent English communication skills (written and verbal) with the ability to adapt tone and style for different audiences.
- Data-driven mindset with experience in A/B testing, audience segmentation, and performance optimization.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- Ability to work in a fast-paced, remote-first environment with minimal supervision.