job description
Join PT Teratama Inovasi Nusantara, a dynamic and innovative company at the forefront of digital transformation in Indonesia, as our next Marketing Specialist based in the vibrant island of Bali! We are seeking a results-driven marketing professional to drive brand awareness, customer acquisition, and revenue growth through a mix of online and offline strategies. This role is perfect for a self-starter who thrives in a fast-paced environment and is passionate about creating impactful marketing campaigns that resonate with diverse audiences.
As a Marketing Specialist, you will have the opportunity to work in some of Bali’s most exciting locations, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. Whether you're crafting digital campaigns, engaging with local communities, or analyzing market trends, this role offers a unique blend of creativity, strategy, and execution. Bali’s thriving digital nomad and expat community, combined with its rich cultural heritage, provides an unparalleled backdrop for innovative marketing initiatives.
In this role, you will be responsible for setting and achieving your own targets, giving you the autonomy to shape your success. You’ll collaborate with cross-functional teams to develop and execute marketing strategies that align with our business goals, leveraging both digital and traditional channels to maximize reach and engagement. If you’re a strategic thinker with a knack for storytelling and a passion for marketing, we want to hear from you!
At PT Teratama Inovasi Nusantara, we value creativity, innovation, and a proactive mindset. We offer a supportive work environment, opportunities for professional growth, and the chance to make a real impact in a growing industry. Join us and be part of a team that’s shaping the future of marketing in Indonesia!
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across online and offline channels.
- Plan, create, and manage digital marketing campaigns, including social media, email marketing, SEO, and paid advertising (e.g., Google Ads, Facebook Ads).
- Design and implement offline marketing initiatives, such as events, partnerships, and community engagement activities in key Bali locations (Canggu, Ubud, Denpasar, etc.).
- Set and achieve personal and team marketing targets, tracking performance metrics and adjusting strategies as needed to optimize results.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in our marketing efforts.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure marketing strategies align with business objectives and brand guidelines.
- Manage and grow our online presence, including website content, social media platforms, and online communities, to enhance engagement and brand loyalty.
- Prepare regular reports on marketing performance, providing insights and recommendations for future campaigns.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years of experience in marketing, with a strong focus on both digital and offline channels.
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software (e.g., Mailchimp).
- Strong understanding of SEO best practices and content marketing strategies.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Creative thinker with a strategic mindset and the ability to work independently to achieve targets.
- Experience working in Bali or familiarity with the local market is highly desirable.
- Strong analytical skills and the ability to interpret data to inform marketing decisions.