job description
Join MRD Media Grup as a Lead Marketing Specialist and take the helm of our brandâs growth and development in the dynamic markets of Bali. This is a unique opportunity to shape and execute high-impact marketing strategies that elevate our brand presence, drive customer engagement, and fuel business expansion.
In this pivotal role, you will lead a talented marketing team, overseeing campaigns across digital and traditional channels to ensure alignment with our brand vision and business objectives. Your expertise in market analysis, consumer behavior, and innovative marketing techniques will be instrumental in positioning MRD Media Grup as a leader in the industry.
Based in the vibrant and creative hub of Cangcu, Bali, youâll collaborate with cross-functional teams to create compelling narratives, optimize marketing performance, and deliver measurable results. Whether youâre refining our social media strategy, launching new products, or analyzing campaign data, your leadership will directly contribute to our success.
If youâre a strategic thinker with a passion for marketing and a track record of driving brand growth, weâd love to hear from you. Apply now and be part of a company that values innovation, creativity, and impact.
Responsibility
- Develop and implement comprehensive marketing strategies to enhance brand visibility, engagement, and growth.
- Lead and mentor a high-performing marketing team, fostering collaboration, creativity, and accountability.
- Oversee the creation and execution of multi-channel campaigns, including digital, social media, email, and traditional marketing.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Monitor and analyze campaign performance using KPIs and analytics tools, providing actionable insights for continuous improvement.
- Collaborate with sales, product, and creative teams to align marketing efforts with business goals.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. Masterâs degree is a plus.
- Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.
- Proven track record of developing and executing successful marketing campaigns that drive brand growth.
- Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
- Excellent analytical and data-driven decision-making skills, with proficiency in tools like Google Analytics, CRM systems, and marketing automation platforms.
- Exceptional communication, leadership, and project management skills.
- Creative thinker with a strategic mindset and the ability to adapt to changing market dynamics.
- Fluency in English is required; proficiency in Indonesian is a plus.