job description
Join PT TORRAS INNOVATION DEVELOPMENT as a KOL (Key Opinion Leader) Specialist and play a pivotal role in shaping brand narratives through strategic influencer partnerships. Based in the vibrant hub of Bali (Canggu, Ubud, Denpasar, or surrounding areas), you’ll drive impactful collaborations with top-tier influencers to amplify brand visibility, engagement, and conversions.
In this dynamic role, you’ll leverage your expertise in influencer marketing to identify, negotiate, and manage partnerships with KOLs across digital platforms. Your creative and analytical approach will ensure campaigns align with brand values while delivering measurable ROI. If you’re passionate about digital trends, relationship-building, and data-driven storytelling, this is your opportunity to thrive in a fast-paced, innovative environment.
At Torras, we empower our team to push boundaries in marketing and communication. As a KOL Specialist, you’ll work closely with cross-functional teams to execute end-to-end influencer strategies—from concept to performance analysis—helping our clients and internal brands achieve unprecedented growth in the digital landscape.
Responsibility
- Identify, vet, and onboard high-potential KOLs/influencers aligned with brand values and campaign objectives.
- Develop and execute end-to-end influencer marketing strategies, including outreach, contract negotiation, and content briefing.
- Monitor and analyze KOL performance metrics (engagement rates, reach, conversions) to optimize future collaborations.
- Collaborate with creative and marketing teams to co-create authentic, brand-aligned content with influencers.
- Stay ahead of digital trends, platform algorithm changes, and emerging KOLs to maintain a competitive edge.
- Manage influencer budgets, ensuring cost-effective allocations and ROI tracking.
- Build long-term relationships with key influencers to foster brand loyalty and recurring partnerships.
- Prepare reports and presentations for stakeholders, highlighting campaign successes and areas for improvement.
Qualifications
- Minimum 2+ years of experience in KOL/influencer marketing, digital marketing, or a related field.
- Proven track record of managing successful influencer campaigns with measurable results.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective KOL ecosystems.
- Excellent negotiation, communication, and relationship-building skills.
- Analytical mindset with proficiency in tools like Google Analytics, social media insights, or influencer marketing platforms.
- Creative thinker with the ability to craft compelling narratives and briefs for influencers.
- Fluency in English (written and verbal); Indonesian language skills are a plus.
- Based in or willing to relocate to Bali (Canggu, Ubud, Denpasar, or nearby areas).