job description
Join Funnow as a Digital Marketing Executive and take the lead in crafting high-impact, data-driven marketing campaigns that captivate audiences and drive measurable growth. Based in the vibrant heart of Bali, youâll collaborate with a dynamic team to elevate brand visibility, boost user engagement, and optimize conversion rates across digital channels.
This role is perfect for a creative, analytical marketer who thrives in a fast-paced environment and is passionate about leveraging digital trends to deliver results. Whether you're refining SEO strategies, managing paid ads, or analyzing campaign performance, your work will directly shape our brandâs success in a competitive market.
At Funnow, we value innovation, collaboration, and a results-oriented mindset. If youâre ready to make an impact in a role that blends strategy with execution, weâd love to hear from you.
Responsibility
- Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing to drive traffic, engagement, and conversions.
- Conduct market research and competitor analysis to identify trends, opportunities, and audience insights for targeted strategies.
- Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) with a focus on ROI, A/B testing, and performance optimization.
- Create and curate engaging content (blogs, social posts, videos) aligned with brand voice and SEO best practices.
- Monitor and analyze KPIs (CTR, CAC, conversion rates) using tools like Google Analytics, and present actionable insights to stakeholders.
- Collaborate with cross-functional teams (design, sales, product) to ensure cohesive messaging and campaign alignment.
- Optimize website and landing pages for user experience (UX) and conversion rate optimization (CRO).
- Stay ahead of digital marketing trends and emerging platforms to innovate campaign strategies.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, with a proven track record in campaign management and performance analysis.
- Proficiency in SEO/SEM tools (Google Ads, SEMrush, Ahrefs) and analytics platforms (Google Analytics, Meta Business Suite).
- Strong copywriting and content creation skills with an eye for detail and brand consistency.
- Experience with social media management (LinkedIn, Instagram, Facebook, TikTok) and community engagement.
- Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies.
- Excellent communication and project management skills to coordinate with internal and external stakeholders.
- Familiarity with CRM tools (HubSpot, Mailchimp) and basic graphic design (Canva, Adobe Suite) is a plus.