job description
Are you passionate about blending the worlds of health and AI into compelling social media narratives? Hethena is seeking a dynamic Social Media Marketing Associate to lead our digital presence and engage audiences with clarity, creativity, and authenticity. Based in the vibrant heart of Bali, this role offers the unique opportunity to shape the voice of a cutting-edge brand at the intersection of wellness and technology.
As our Social Media Marketing Associate, you will develop and execute strategies that simplify complex topics, making them relatable and inspiring. Your work will drive brand awareness, foster community engagement, and position Hethena as a thought leader in the health-tech space. If you thrive in fast-paced environments and have a knack for storytelling, this is your chance to make an impact.
Join us in Bali, where innovation meets paradise, and help us build a brand that resonates globally while enjoying the island’s unparalleled work-life balance.
Responsibility
- Develop and implement a comprehensive social media strategy aligned with Hethena’s brand voice and business goals.
- Create engaging, high-quality content (text, images, videos) tailored for platforms like Instagram, LinkedIn, Twitter, and TikTok.
- Monitor and analyze social media performance metrics, adjusting strategies to optimize reach and engagement.
- Collaborate with cross-functional teams (design, product, PR) to ensure cohesive messaging and campaign execution.
- Stay ahead of industry trends in health, AI, and digital marketing to keep content fresh and relevant.
- Manage community interactions, responding to comments, messages, and reviews in a timely and professional manner.
- Plan and execute paid social media campaigns, including budget management and A/B testing.
- Build and nurture relationships with influencers, partners, and brand advocates to amplify Hethena’s presence.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in social media management, preferably in health, tech, or wellness industries.
- Strong writing and editing skills with a portfolio showcasing creative content creation.
- Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite).
- Analytical mindset with experience using analytics tools (Google Analytics, social media insights) to drive decisions.
- Excellent communication and collaboration skills, with the ability to work in a remote or hybrid team.
- Passion for health, wellness, and technology, with a curiosity to learn about AI applications in these fields.
- Fluency in English; additional languages (especially Indonesian) are a plus.