job description
Join MY Fimedia Network Technology as a KOL/Influencer Marketing Specialist (TikTok) and drive impactful digital campaigns in the heart of Bali’s vibrant creative scene. This role is perfect for a dynamic professional passionate about leveraging TikTok’s explosive growth to connect brands with top-tier influencers and Key Opinion Leaders (KOLs).
As part of our innovative team, you’ll spearhead end-to-end influencer marketing strategies—from identifying and engaging the right talent to negotiating collaborations and measuring campaign success. Your expertise will shape authentic, high-impact content that resonates with target audiences and amplifies brand visibility across Southeast Asia’s fastest-growing social platform.
Based in Bali’s most sought-after locations (Canggu, Ubud, Denpasar, and more), you’ll work in a flexible, creative environment while contributing to cutting-edge digital marketing initiatives. Whether you’re a seasoned influencer marketer or a rising star in social media strategy, this role offers the chance to grow with a forward-thinking company at the intersection of technology and creativity.
Responsibility
- Develop and execute end-to-end influencer marketing strategies tailored to TikTok, including campaign ideation, KOL selection, and performance analysis.
- Identify, vet, and onboard high-impact influencers and KOLs aligned with brand values, audience demographics, and campaign goals.
- Negotiate contracts, rates, and deliverables with influencers, ensuring mutually beneficial partnerships.
- Collaborate with cross-functional teams (content, design, analytics) to create engaging, on-brand content that drives conversions.
- Monitor and report on KPIs (engagement rates, reach, ROI) using analytics tools to optimize future campaigns.
- Stay ahead of TikTok trends, algorithm updates, and platform best practices to maintain competitive advantage.
- Build and nurture long-term relationships with influencers, fostering a network of trusted brand ambassadors.
- Coordinate with clients to align influencer activities with broader marketing objectives and brand messaging.
Qualifications
- Proven experience (2+ years) in influencer marketing, social media management, or digital marketing, with a focus on TikTok.
- Strong understanding of TikTok’s ecosystem, including creator tools, trends, and monetization strategies.
- Exceptional communication and negotiation skills to manage relationships with influencers and stakeholders.
- Analytical mindset with proficiency in data-driven tools (e.g., TikTok Analytics, Google Analytics, or third-party platforms).
- Creative thinker with the ability to craft compelling narratives and campaign concepts that resonate with Gen Z and millennial audiences.
- Familiarity with content creation, editing, or scripting is a plus.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced, remote or hybrid work environment.
- Fluency in English; additional languages (e.g., Bahasa Indonesia, Mandarin) are advantageous.