job description
Are you a creative and trend-savvy Social Media Specialist with a passion for beauty and skincare? Kime Skincare, a leading name in the Indonesian beauty industry, is seeking a dynamic individual to join our marketing team on a contract basis. Based in the vibrant and culturally rich island of Bali, this role offers the perfect blend of professional growth and an enviable lifestyle in one of the world’s most sought-after destinations.
As our Social Media Specialist, you will be the driving force behind our digital presence, crafting compelling content that resonates with our audience and elevates our brand. You’ll stay ahead of the latest social media trends, design engaging campaigns, and ensure every post aligns with our brand’s voice and values. Whether you’re creating visually stunning Instagram stories, writing captivating captions, or analyzing performance metrics, your work will directly impact our brand’s visibility and engagement.
This role is ideal for someone who thrives in a fast-paced environment, loves storytelling, and has a keen eye for aesthetics. You’ll collaborate with cross-functional teams, including marketing, design, and influencer relations, to bring our campaigns to life. If you’re ready to make your mark in the beauty industry while enjoying the tropical paradise of Bali, we’d love to hear from you!
Why Join Kime Skincare?
- Work with a passionate team in the thriving beauty and wellness industry.
- Flexible contract role with opportunities for growth and learning.
- Immerse yourself in Bali’s vibrant culture and stunning landscapes.
- Be part of a brand that values creativity, innovation, and authenticity.
Responsibility
- Develop and execute social media strategies to enhance brand awareness and engagement across platforms like Instagram, Facebook, TikTok, and Twitter.
- Create, curate, and schedule high-quality, visually appealing content that aligns with brand guidelines and resonates with our target audience.
- Monitor and analyze social media trends, tools, and best practices to optimize campaign performance and stay ahead of the competition.
- Collaborate with the marketing team to design and implement social media campaigns that drive traffic, leads, and conversions.
- Engage with followers, respond to comments and messages, and build a strong online community around the Kime Skincare brand.
- Track and report on key performance metrics (KPIs) such as engagement rates, follower growth, and campaign ROI, using tools like Google Analytics and social media insights.
- Work with influencers and brand ambassadors to amplify our reach and credibility in the beauty and skincare space.
- Ensure all social media content is on-brand, culturally relevant, and optimized for SEO and discoverability.
Qualifications
- Proven experience (1-3 years) as a Social Media Specialist, Content Creator, or similar role, preferably in the beauty, wellness, or lifestyle industry.
- Strong portfolio showcasing your ability to create engaging social media content, including graphics, videos, and written copy.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills in English; fluency in Bahasa Indonesia is a plus.
- Up-to-date knowledge of social media trends, algorithms, and best practices across platforms like Instagram, TikTok, and Facebook.
- Basic graphic design skills (e.g., Canva, Adobe Photoshop) and video editing abilities are highly desirable.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative mindset with a passion for storytelling and brand building.
- Experience working with influencers or managing influencer collaborations is a bonus.