job description
Join Mercier Estetika Internasional, a leading name in the premium skincare industry, and become a key driver in our dynamic Key Opinion Leader (KOL) & Influencer Marketing team. Based in the vibrant heart of Bali, youâll play a pivotal role in shaping our brandâs digital presence by collaborating with top-tier influencers, beauty experts, and content creators to amplify our message across Indonesiaâs booming skincare market.
This is a unique opportunity to merge your passion for beauty with cutting-edge marketing strategies. Youâll work in a fast-paced, creative environment where your ideas will directly impact brand growth, customer engagement, and market expansion. Whether youâre negotiating partnerships, crafting compelling campaigns, or analyzing performance metrics, your contributions will help position our skincare line as a must-have for discerning consumers.
If you thrive in a collaborative, results-driven culture and have a knack for building authentic connections in the digital space, weâd love to hear from you. Letâs redefine beauty influence together!
Responsibility
- Develop and execute KOL & influencer marketing strategies to boost brand awareness and drive sales for premium skincare products.
- Identify, vet, and onboard high-impact influencers, beauty bloggers, and dermatologists aligned with our brand values.
- Negotiate and manage contracts, deliverables, and budgets for influencer collaborations, ensuring ROI-driven partnerships.
- Create and oversee content calendars for influencer campaigns, including product launches, tutorials, and reviews.
- Monitor and analyze campaign performance using KPIs (engagement rates, conversions, reach) and provide actionable insights.
- Build and maintain strong relationships with KOLs, agencies, and internal teams (marketing, PR, product development).
- Stay ahead of beauty industry trends, competitor activities, and emerging platforms (TikTok, Instagram, YouTube) to refine strategies.
- Collaborate with the creative team to develop branded content, briefs, and guidelines for influencers.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in influencer/KOL marketing, preferably in the beauty, skincare, or FMCG industry.
- Proven track record of managing successful influencer campaigns with measurable results.
- Strong understanding of Indonesian social media landscape (Instagram, TikTok, YouTube) and influencer ecosystems.
- Excellent negotiation, communication, and project management skills.
- Data-driven mindset with proficiency in analytics tools (Google Analytics, social media insights).
- Fluency in English and Indonesian (written and verbal).
- Passion for skincare and beauty trends, with a keen eye for authentic storytelling.