job description
Join JINISO as a KOL & Creator Specialist and play a pivotal role in shaping our brand’s digital presence in Bali’s vibrant market. Working directly with our Founder and Co-Founder, you’ll drive impactful influencer and creator collaborations to amplify our reach, engagement, and conversions. This is a unique opportunity for a dynamic, creative professional to thrive in a fast-paced, innovative environment.
Based in the heart of Bali (Canggu, Ubud, Denpasar, or surrounding areas), you’ll leverage your expertise in KOL (Key Opinion Leader) marketing, content creation, and community building to execute data-driven campaigns. Your work will bridge the gap between brand storytelling and audience connection, ensuring JINISO remains a leader in its industry.
If you’re passionate about social media trends, have a knack for identifying rising creators, and love crafting strategies that resonate, this role is for you. Enjoy a competitive salary, a collaborative culture, and the chance to make a tangible impact in a scaling business.
Responsibility
- Influencer & Creator Outreach: Identify, vet, and onboard high-potential KOLs, micro-influencers, and content creators aligned with JINISO’s brand values and target audience.
- Campaign Strategy & Execution: Develop and manage end-to-end influencer marketing campaigns, from concept to performance analysis, ensuring ROI and brand alignment.
- Content Collaboration: Co-create authentic, engaging content (e.g., posts, reels, stories) with creators, providing clear briefs and feedback to maximize impact.
- Performance Tracking: Monitor KPIs (engagement rates, conversions, reach) using analytics tools and adjust strategies based on data insights.
- Relationship Management: Build and nurture long-term partnerships with top-tier creators and KOLs to foster brand loyalty and recurring collaborations.
- Market & Trend Research: Stay ahead of social media trends, platform algorithm updates, and competitor activities to inform proactive strategies.
- Cross-Functional Coordination: Collaborate with marketing, design, and product teams to ensure cohesive messaging and campaign integration.
- Budget Optimization: Allocate and track influencer marketing budgets efficiently, negotiating contracts and deliverables for maximum value.
Qualifications
- Proven Experience: 2+ years in influencer marketing, KOL management, or digital PR, preferably in e-commerce, lifestyle, or FMCG industries.
- Network & Industry Knowledge: Existing relationships with Indonesian creators/KOLs (especially in Bali) and a deep understanding of local social media landscapes (Instagram, TikTok, YouTube).
- Analytical Skills: Proficiency in tools like Google Analytics, Meta Business Suite, or influencer platforms (e.g., Upfluence, AspireIQ) to measure campaign success.
- Creative & Strategic Mindset: Ability to craft compelling narratives and tailor campaigns to diverse audience segments.
- Communication Excellence: Fluent in English and Indonesian, with exceptional negotiation, writing, and presentation skills.
- Project Management: Strong organizational skills to juggle multiple campaigns, deadlines, and stakeholders in a fast-moving environment.
- Adaptability: Comfortable with ambiguity and able to pivot strategies based on real-time feedback and market shifts.
- Passion for Brand Growth: A self-starter with a track record of driving measurable results through influencer partnerships.