job description
Join CV Berlian Nusantara Jaya, a premier e-commerce company specializing in luxury jewelry and accessories, as our Key Opinion Leader (KOL) Specialist Team Leader. Based in the vibrant and culturally rich island of Bali, you will lead a dynamic team to drive brand awareness, engagement, and sales through strategic influencer and KOL partnerships. This role is perfect for a creative, data-driven professional with a passion for luxury brands and digital marketing.
In this leadership position, you will collaborate with high-profile influencers, celebrities, and content creators to craft compelling campaigns that resonate with our target audience. You will leverage your expertise in social media trends, analytics, and relationship management to position our luxury jewelry as the go-to choice for discerning customers. Bali’s thriving digital nomad and expat community, combined with its status as a global hotspot for luxury and lifestyle, provides an unparalleled environment to innovate and grow.
As a leader, you will mentor your team, optimize campaign performance, and ensure alignment with our brand’s vision of elegance, quality, and exclusivity. If you thrive in a fast-paced, creative environment and have a knack for building meaningful connections, this is your opportunity to make a lasting impact in the luxury e-commerce space.
Why Join Us?
- Work with a high-end, luxury brand in the booming e-commerce industry.
- Lead a team in Bali, a hub for creativity, innovation, and digital entrepreneurship.
- Competitive salary and opportunities for professional growth.
- Collaborate with top-tier influencers and industry leaders.
- Be part of a company that values creativity, excellence, and results.
Responsibility
- Lead and manage a team of KOL specialists to develop and execute influencer marketing strategies for luxury jewelry and accessories.
- Identify, negotiate, and onboard high-profile influencers, celebrities, and content creators to promote our brand.
- Develop creative campaign concepts that align with brand values and drive engagement, traffic, and sales.
- Monitor and analyze campaign performance using KPIs such as reach, engagement, conversion rates, and ROI.
- Build and maintain strong relationships with influencers, agencies, and industry partners to ensure long-term collaborations.
- Stay updated on social media trends, platform algorithms, and industry best practices to optimize campaign effectiveness.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging.
- Prepare reports and presentations for senior management, highlighting campaign results and insights for future strategies.
Qualifications
- Minimum 3-5 years of experience in influencer marketing, digital marketing, or social media management, with at least 1-2 years in a leadership role.
- Proven track record of managing successful KOL and influencer campaigns, preferably in the luxury, fashion, or e-commerce sectors.
- Strong network of influencers, content creators, and industry contacts in Indonesia or Southeast Asia.
- Excellent communication, negotiation, and relationship-building skills.
- Proficiency in analytics tools (e.g., Google Analytics, social media insights) to measure campaign performance.
- Creative mindset with the ability to develop innovative campaign ideas that resonate with target audiences.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.