job description
Join PT TORRAS INNOVATION DEVELOPMENT as an Influencer Marketing Specialist and drive impactful campaigns in Baliâs dynamic digital landscape. Weâre seeking a creative and strategic professional to elevate our brand presence through influencer collaborations, content partnerships, and data-driven marketing strategies.
In this role, youâll identify and engage with key influencers, negotiate partnerships, and analyze campaign performance to maximize ROI. If youâre passionate about social media trends, storytelling, and building authentic connections, this is your opportunity to thrive in a fast-paced, innovative environment.
Based in Baliâs vibrant hubsâCanggu, Ubud, Denpasar, or surrounding areasâyouâll work with a forward-thinking team to shape the future of influencer marketing in Indonesia.
Responsibility
- Develop and execute influencer marketing strategies aligned with brand goals.
- Identify, vet, and onboard influencers across platforms (Instagram, TikTok, YouTube, etc.).
- Negotiate contracts, budgets, and deliverables with influencers and agencies.
- Monitor campaign performance using analytics tools and adjust strategies as needed.
- Create compelling briefs and content guidelines for influencer collaborations.
- Track industry trends and competitor activities to stay ahead of the curve.
- Collaborate with cross-functional teams (content, PR, sales) to amplify campaigns.
- Report on KPIs, ROI, and insights to stakeholders regularly.
Qualifications
- Bachelorâs degree in Marketing, Communications, or related field.
- 2+ years of experience in influencer marketing or digital PR.
- Strong understanding of social media platforms and influencer ecosystems.
- Proven track record of successful influencer campaigns (portfolio preferred).
- Excellent negotiation, communication, and project management skills.
- Analytical mindset with proficiency in tools like Google Analytics, Hootsuite, or similar.
- Creative thinker with a knack for storytelling and trendspotting.
- Fluency in English and Bahasa Indonesia is a plus.