job description
Are you a dynamic Influencer & KOL Marketing Principal with a passion for crafting impactful digital campaigns? Join our innovative team at Private Advertiser and lead the charge in shaping cutting-edge marketing strategies that drive brand awareness, engagement, and conversions across Southeast Asiaâs booming digital landscape.
Based in the vibrant and creative hubs of Bali (Canggu, Ubud, Denpasar, or surrounding areas), this role offers the flexibility of hybrid or remote work while collaborating with a diverse, results-driven team. Youâll be at the forefront of influencer and Key Opinion Leader (KOL) marketing, leveraging your expertise to build authentic connections, amplify brand stories, and deliver measurable ROI for our clients.
In this role, youâll develop and execute comprehensive multi-channel marketing strategies that span awareness, consideration, and conversion phases. From identifying the right influencers and KOLs to negotiating partnerships, managing campaigns, and analyzing performance, youâll play a pivotal role in driving growth and engagement in todayâs competitive digital ecosystem.
If you thrive in a fast-paced, creative environment and have a knack for storytelling, data-driven decision-making, and building meaningful relationships, weâd love to hear from you. This is an exciting opportunity to shape the future of influencer marketing in one of the worldâs most dynamic regions.
Join us in Bali and turn your passion for digital marketing into impactful results!
Responsibility
- Develop and execute end-to-end influencer and KOL marketing strategies tailored to brand objectives, target audiences, and regional trends.
- Identify, engage, and negotiate partnerships with high-impact influencers and KOLs across platforms like Instagram, TikTok, YouTube, and emerging social media channels.
- Collaborate with cross-functional teams (creative, content, analytics) to ensure seamless campaign execution and alignment with brand guidelines.
- Manage influencer relationships, including contracts, briefs, content approvals, and performance tracking, to ensure deliverables meet campaign KPIs.
- Monitor and analyze campaign performance metrics (engagement rates, reach, conversions, ROI) and provide actionable insights for optimization.
- Stay ahead of industry trends, platform algorithms, and emerging influencer marketing tools to maintain a competitive edge.
- Lead brainstorming sessions to generate innovative campaign ideas that resonate with target audiences and drive brand loyalty.
- Prepare detailed reports and presentations for stakeholders, highlighting campaign successes, learnings, and recommendations for future strategies.
Qualifications
- 5+ years of experience in influencer/KOL marketing, digital marketing, or brand management, with a proven track record of successful campaigns.
- Strong network of influencers and KOLs across Southeast Asia, particularly in Indonesia, Malaysia, and Thailand.
- Deep understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and their respective influencer ecosystems.
- Excellent negotiation, communication, and relationship-building skills to foster long-term partnerships with influencers and brands.
- Proficiency in analytics tools (Google Analytics, social media insights, influencer marketing platforms) to measure and optimize campaign performance.
- Creative mindset with the ability to develop compelling narratives that align with brand values and resonate with audiences.
- Experience working in a fast-paced, agile environment with the ability to manage multiple campaigns simultaneously.
- Fluency in English; additional languages (Bahasa Indonesia, Mandarin, etc.) are a plus.