job description
Join Erajaya as the Head of Marketing - General Manager and lead our dynamic marketing team in Bali. This is a unique opportunity to shape the strategic direction of our brand, drive innovative campaigns, and maximize ROI across all marketing channels. Based in the vibrant hub of Canggu, you will oversee a high-performing team, collaborate with cross-functional departments, and ensure alignment with business objectives to fuel sustainable growth.
In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies, managing budgets, and leveraging data-driven insights to optimize performance. Your leadership will be instrumental in enhancing brand visibility, customer engagement, and revenue generation in a competitive market.
If you are a visionary leader with a proven track record in marketing management and a passion for driving impactful results, we invite you to apply and be part of our mission to redefine excellence in the industry.
Responsibility
- Develop and implement comprehensive marketing strategies to achieve business growth and brand awareness objectives.
- Oversee and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI across all channels.
- Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Collaborate with product development, sales, and other departments to align marketing efforts with overall business goals.
- Monitor and analyze market trends, competitor activities, and customer insights to identify opportunities and refine strategies.
- Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content creation.
- Establish and maintain strong brand positioning and messaging across all touchpoints.
- Measure and report on the performance of marketing campaigns, providing actionable insights to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 8 years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies that drive growth and ROI.
- Strong understanding of digital marketing, branding, and customer acquisition strategies.
- Excellent analytical, leadership, and communication skills.
- Experience managing cross-functional teams and collaborating with sales, product, and executive stakeholders.
- Proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems) and budget management.
- Creative thinker with a data-driven approach to decision-making.