job description
Are you a seasoned B2C Marketing professional looking to drive impactful campaigns in a dynamic, fast-paced environment? KMC Solutions is seeking a Senior Marketing Manager (Individual Contributor) to lead end-to-end marketing initiatives in the vibrant heart of Bali, Indonesia.
In this mid-shift role, you will own the strategy, execution, and optimization of consumer-facing marketing programs. Your expertise in brand storytelling, digital marketing, and performance analysis will be critical in elevating our client’s market presence and driving measurable growth. This is a hands-on, senior-level IC role—perfect for a self-starter who thrives in autonomy and delivers results without direct team oversight.
Join a global team that values innovation, data-driven decisions, and creative problem-solving. With Bali’s inspiring work-life balance, this is your chance to merge career ambition with tropical living.
Responsibility
- Develop and execute comprehensive B2C marketing strategies, including digital, social, email, and content campaigns to drive brand awareness and customer acquisition.
- Lead end-to-end campaign management, from ideation and budgeting to performance analysis and ROI reporting.
- Optimize marketing funnels using data insights to improve conversion rates, customer retention, and lifetime value.
- Collaborate with cross-functional teams (design, sales, product) to ensure cohesive messaging and alignment with business goals.
- Monitor industry trends and competitive landscapes to identify opportunities for innovation and differentiation.
- Manage vendor and agency relationships to ensure high-quality deliverables and cost-effective solutions.
- Create and refine customer personas and segmentation strategies to tailor marketing efforts.
- Track KPIs (e.g., CAC, CTR, engagement rates) and present actionable insights to stakeholders.
Qualifications
- 5+ years of experience in B2C marketing, with a proven track record in end-to-end campaign management.
- Expertise in digital marketing (SEO/SEM, social media, email, PPC) and analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Strong data-driven mindset with the ability to interpret metrics and derive strategic recommendations.
- Exceptional storytelling and copywriting skills for compelling brand narratives across multiple channels.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).
- Proven ability to work independently in a fast-paced, remote or hybrid setting.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s a plus).
- Fluency in English (written and verbal) is required; additional languages are a bonus.