job description
Join LKT Kopitiam as a Digital Marketing & Partnership Specialist and play a pivotal role in shaping our brand’s online presence and fostering strategic collaborations. Based in the vibrant heart of Canggu, Bali, this role offers a dynamic environment where creativity meets strategy. You’ll be responsible for crafting compelling content, managing social media channels, and building partnerships that drive growth and engagement.
At LKT Kopitiam, we blend traditional flavors with modern marketing techniques. If you’re passionate about digital storytelling, community building, and creating impactful partnerships, this is your opportunity to thrive in Bali’s bustling hospitality and F&B scene.
Responsibility
- Develop and execute digital marketing strategies to enhance brand visibility and engagement across social media platforms (Instagram, Facebook, TikTok, etc.).
- Create high-quality, SEO-optimized content, including photos, videos, and captions, aligned with brand identity and campaign goals.
- Manage and grow partnerships with influencers, local businesses, and industry stakeholders to expand reach and drive collaborations.
- Monitor and analyze performance metrics (e.g., engagement rates, follower growth, conversion) to refine strategies and report insights.
- Plan and execute digital campaigns, promotions, and events to boost customer acquisition and retention.
- Collaborate with cross-functional teams (e.g., operations, creative) to ensure cohesive branding and messaging.
- Stay updated on digital marketing trends, tools, and best practices to keep LKT Kopitiam ahead of the curve.
- Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience (2+ years) in digital marketing, social media management, or partnership development, preferably in the F&B or hospitality industry.
- Strong portfolio showcasing content creation (photography, videography, copywriting) and successful campaign execution.
- Proficiency in social media platforms, analytics tools (e.g., Meta Business Suite, Google Analytics), and content scheduling tools.
- Excellent communication, negotiation, and interpersonal skills for partnership management.
- Creative mindset with a data-driven approach to decision-making.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.
- Passion for food, culture, and community-building in Bali’s dynamic market.