job description
Join Imus Rural Bank, Inc. as our Head of Marketing and take the lead in driving the bank’s growth through strategic loan and deposit generation. Based in the vibrant hub of Canggu, Bali, you will spearhead a high-performing marketing team to expand our market presence, enhance customer acquisition, and foster long-term relationships with clients.
This is a unique opportunity to shape the financial future of our institution while working in one of the most dynamic and culturally rich locations in Southeast Asia. Your expertise in bank sales, digital marketing, and team leadership will be pivotal in achieving our ambitious growth targets.
If you are a results-driven marketing professional with a passion for financial services and a track record of success, we invite you to apply and become a key player in our mission to empower communities through innovative banking solutions.
Responsibility
- Develop and execute comprehensive marketing strategies to drive loan and deposit growth, aligning with the bank’s business objectives.
- Lead, mentor, and motivate a high-performing marketing team to achieve KPIs and exceed targets.
- Oversee digital and traditional marketing campaigns, including social media, SEO, email marketing, and community engagement initiatives.
- Collaborate with cross-functional teams (e.g., Sales, Product, Customer Service) to ensure cohesive brand messaging and customer experience.
- Conduct market research and competitive analysis to identify opportunities for expansion and innovation.
- Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies.
- Build and maintain strong relationships with key stakeholders, partners, and clients to enhance brand loyalty and trust.
- Stay ahead of industry trends and regulatory changes to ensure compliance and capitalize on emerging opportunities.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; Master’s degree is a plus.
- Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role within the banking or financial services sector.
- Proven track record of driving loan and deposit growth through effective marketing strategies.
- Strong expertise in digital marketing, CRM systems, and data analytics tools (e.g., Google Analytics, HubSpot).
- Exceptional leadership, communication, and stakeholder management skills.
- In-depth knowledge of banking products, services, and regulatory environments.
- Creative thinker with a results-oriented mindset and the ability to thrive in a fast-paced environment.
- Fluency in English; proficiency in Indonesian (Bahasa) is a significant advantage.