job description
Join Sunfert International Fertility Centre, a pioneer in reproductive healthcare, as our Head of Marketing & Communications (MarComm) in the vibrant heart of Bali. This is a rare opportunity to shape a purpose-driven brand, craft impactful marketing strategies, and drive sustainable growth in a leadership role that blends creativity with strategic vision.
As the Head of MarComm, you will lead a dynamic team to elevate Sunfert’s brand presence across digital and traditional channels, fostering trust and engagement in the fertility healthcare space. Your expertise will be instrumental in positioning Sunfert as the go-to destination for couples seeking world-class fertility solutions in Southeast Asia.
Based in Bali’s most sought-after locations (Canggu, Ubud, or Denpasar), you’ll work in a collaborative, innovative environment where your ideas will directly influence business growth and patient outreach. This role offers competitive compensation, professional development, and the chance to make a lasting impact in a mission-driven organization.
Responsibility
- Brand Strategy & Leadership: Develop and execute a comprehensive brand strategy that aligns with Sunfert’s mission, vision, and business objectives.
- Multi-Channel Marketing: Oversee digital marketing (SEO, SEM, social media, email), content creation, and traditional advertising to maximize reach and engagement.
- Patient-Centric Campaigns: Design and implement targeted marketing campaigns that resonate with fertility patients, building trust and credibility.
- Stakeholder & PR Management: Cultivate relationships with media, influencers, and healthcare partners to enhance Sunfert’s reputation.
- Data-Driven Decision Making: Utilize analytics and KPIs to measure campaign performance and optimize marketing spend.
- Team Development: Lead, mentor, and grow a high-performing MarComm team, fostering a culture of innovation and accountability.
- Budget Oversight: Manage the marketing budget efficiently, ensuring ROI on all initiatives.
- Cross-Functional Collaboration: Work closely with medical, operations, and sales teams to ensure brand consistency and alignment.
Qualifications
- Proven Leadership: Minimum 8+ years in marketing & communications, with 3+ years in a leadership role (preferably in healthcare, wellness, or fertility sectors).
- Strategic Thinker: Strong background in brand development, digital marketing, and campaign management.
- Healthcare Industry Knowledge: Experience in medical, wellness, or fertility marketing is a strong plus.
- Digital Expertise: Proficiency in SEO, SEM, social media marketing, and content strategy.
- Analytical Skills: Ability to interpret data and metrics to drive informed marketing decisions.
- Stakeholder Management: Excellent communication and negotiation skills for media, partners, and internal teams.
- Creative & Adaptable: A problem-solver with a results-driven mindset and a passion for storytelling.
- Education: Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree is a plus.