job description
Are you a dynamic and creative Marketing Communications Leader with a passion for luxury retail and lifestyle branding? Our client, a prestigious shopping destination in Bali, is seeking a Head of Marketing Communications to spearhead innovative campaigns, elevate brand presence, and drive foot traffic through strategic event management and social media engagement.
Based in the vibrant heart of Canggu, Bali, this role offers the unique opportunity to shape the marketing narrative of a high-profile retail hub. You’ll collaborate with top-tier brands, design immersive customer experiences, and leverage digital platforms to amplify reach and engagement. If you thrive in fast-paced environments and have a proven track record in event management, social media strategy, and mall marketing, we want to hear from you.
Join a forward-thinking team where your ideas will directly impact business growth and customer loyalty. This is more than a job—it’s a chance to redefine retail marketing in one of Indonesia’s most exciting destinations.
Responsibility
- Develop and execute comprehensive marketing communication strategies to enhance brand visibility and drive customer engagement for the mall.
- Lead end-to-end event planning and execution, including product launches, seasonal campaigns, and VIP experiences.
- Oversee social media management, ensuring consistent, high-quality content that aligns with brand identity and resonates with target audiences.
- Collaborate with tenant brands, agencies, and internal teams to create cohesive, multi-channel marketing campaigns.
- Monitor and analyze KPIs (e.g., foot traffic, social media metrics, ROI) to optimize marketing spend and strategy.
- Manage public relations and media outreach, including press releases, influencer partnerships, and community engagement.
- Innovate customer loyalty programs and promotional activities to boost retention and repeat visits.
- Stay ahead of industry trends in retail, digital marketing, and consumer behavior to keep campaigns fresh and competitive.
Qualifications
- Minimum 3 years of experience in marketing communications, with a focus on event management and social media in retail, shopping malls, or lifestyle industries.
- Proven track record of successful campaign execution, from concept to measurement, with tangible results.
- Strong project management skills, with the ability to handle multiple high-priority initiatives simultaneously.
- Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn) and digital marketing tools (e.g., Google Analytics, Meta Ads).
- Excellent written and verbal communication skills in English; Indonesian language proficiency is a plus.
- Creative thinker with a data-driven approach to decision-making.
- Ability to work under pressure in a fast-paced environment and meet tight deadlines.
- Willingness to be based in Canggu, Bali, with flexibility for on-site event supervision.