job description
Join Process Flow SRL as a Google & Facebook/Meta Ads Specialist and take the lead in driving high-performance digital advertising campaigns. In this dynamic role, you will own end-to-end ad performance, optimize ad systems for maximum ROI, and collaborate closely with clients to achieve their growth objectives. Leveraging AI-driven tools and data analytics, you will craft innovative strategies to enhance campaign effectiveness and scale results. Based in the vibrant digital hub of Bali, this position offers the perfect blend of professional challenge and tropical work-life balance.
As part of our team, you will work in a fast-paced, results-oriented environment where creativity and analytical thinking are equally valued. Your expertise in Google Ads and Meta (Facebook/Instagram) platforms will be instrumental in shaping campaigns that deliver measurable impact. If you are passionate about digital marketing, thrive in a collaborative setting, and are eager to push the boundaries of paid advertising, we want to hear from you.
Responsibility
- Develop, execute, and optimize high-impact Google Ads and Meta (Facebook/Instagram) campaigns to meet client KPIs.
- Conduct in-depth audience research, keyword analysis, and competitive benchmarking to refine targeting strategies.
- Monitor campaign performance daily, adjusting bids, creatives, and audiences to maximize ROI and conversion rates.
- Utilize AI-powered tools and automation to streamline ad operations and enhance decision-making.
- Collaborate with cross-functional teams, including designers and copywriters, to produce compelling ad creatives.
- Generate detailed performance reports and present insights to clients with actionable recommendations.
- Stay ahead of industry trends, platform updates, and emerging technologies in digital advertising.
- Manage ad budgets efficiently, ensuring optimal allocation across campaigns and channels.
Qualifications
- Proven experience (3+ years) managing Google Ads and Meta Ads campaigns with a track record of driving measurable results.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, and Google Data Studio.
- Certifications in Google Ads and Meta Blueprint are highly desirable.
- Excellent communication skills in English, with the ability to articulate complex data insights clearly.
- Experience working with AI-driven marketing tools or automation platforms is a plus.
- Self-motivated, detail-oriented, and capable of managing multiple campaigns simultaneously.
- Familiarity with A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Passion for digital marketing and a proactive approach to continuous learning.