job description
Are you a visionary marketing leader with a passion for driving digital growth in the B2C space? AEON is seeking a dynamic Head of Marketing B2C to spearhead our digital insurance initiatives, leveraging performance marketing strategies to accelerate customer acquisition, conversion, and retention. Based in the vibrant heart of Bali, you will play a pivotal role in shaping the future of AEON Wallet and our data-driven campaigns.
In this senior leadership role, you will collaborate with cross-functional teams to develop and execute innovative marketing strategies that resonate with our target audience. Your expertise in performance marketing, digital analytics, and customer engagement will be instrumental in driving AEON's growth in the competitive digital insurance landscape.
Join us and be part of a forward-thinking organization that values creativity, data-driven decision-making, and a customer-centric approach. If you are ready to make a significant impact and lead a high-performing marketing team, we want to hear from you!
Responsibility
- Develop and implement comprehensive B2C marketing strategies to drive customer acquisition, engagement, and retention.
- Lead performance marketing initiatives, including SEO, SEM, social media advertising, and email marketing campaigns.
- Oversee the AEON Wallet platform, ensuring seamless user experience and maximizing customer lifetime value.
- Utilize data analytics and market research to identify trends, optimize campaigns, and improve ROI.
- Collaborate with product, sales, and customer service teams to align marketing efforts with business objectives.
- Manage and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement.
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
- Stay abreast of industry trends and emerging technologies to maintain AEON's competitive edge in the digital insurance market.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
- Minimum of 8 years of experience in B2C marketing, with at least 3 years in a senior leadership role.
- Proven track record of success in performance marketing, digital advertising, and customer acquisition strategies.
- Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms.
- Excellent leadership and team management skills, with the ability to inspire and motivate a high-performing team.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Experience in the financial services or insurance industry is highly desirable.