job description
Are you a Google Ads and Digital Marketing expert looking to make an impact in Bali’s thriving business landscape? Pengiklan Anonim is seeking a dynamic Google Business Profile & Google Ads Specialist to drive targeted online growth for our clients. In this role, you’ll leverage data-driven strategies to optimize ad campaigns, enhance local visibility, and maximize ROI across Google’s ecosystem.
Based in the heart of Bali—with flexibility across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with a forward-thinking team to craft high-impact digital solutions. Whether you’re refining keyword strategies, analyzing performance metrics, or scaling paid search initiatives, your expertise will directly shape our clients’ success in a competitive market.
If you’re passionate about SEO, PPC, and Google Ads and thrive in a fast-paced, results-oriented environment, this is your chance to grow your career in one of Southeast Asia’s most vibrant digital hubs.
Responsibility
- Develop, manage, and optimize Google Ads campaigns (Search, Display, Shopping, and Video) to drive lead generation and conversions.
- Monitor and analyze Google Business Profile performance, ensuring accurate listings, reviews, and local SEO best practices.
- Conduct keyword research and competitive analysis to refine targeting and improve ad relevance.
- Create compelling ad copy, landing pages, and A/B tests to maximize click-through rates (CTR) and conversion rates.
- Track KPIs (e.g., CPC, CTR, ROAS) and generate actionable reports for clients and stakeholders.
- Collaborate with cross-functional teams to align digital marketing strategies with broader business goals.
- Stay updated on Google Ads trends, algorithm changes, and industry best practices.
- Optimize budgets and bidding strategies to ensure cost-efficient campaign performance.
Qualifications
- Proven experience (2+ years) in Google Ads management and digital marketing, with a track record of successful campaigns.
- Google Ads Certification (Search, Display, or Shopping) is a strong plus.
- Proficiency in Google Analytics, Google Tag Manager, and other performance-tracking tools.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English.
- Experience with SEO, local search optimization, and Google Business Profile management.
- Familiarity with tools like SEMrush, Ahrefs, or similar for competitive analysis.
- Self-motivated, detail-oriented, and able to work independently in a remote or hybrid setting.