job description
Join Shaderah as a Social Media Specialist and take the lead in crafting compelling digital narratives that elevate our brand presence across all platforms. Based in the vibrant hub of Canggu, Bali, youâll be at the heart of creative content production, community engagement, and data-driven social media strategies to drive growth and brand loyalty.
In this dynamic role, youâll collaborate with cross-functional teams to develop innovative campaigns, analyze performance metrics, and stay ahead of digital trends. Whether itâs through eye-catching visuals, engaging copy, or strategic influencer partnerships, your work will shape how the world perceives Shaderah.
If youâre a passionate storyteller with a knack for turning ideas into viral content, weâd love to hear from you. This is your chance to make an impact in a fast-paced, creative environment where your ideas are valued and your growth is supported.
Responsibility
- Develop and execute a comprehensive social media strategy aligned with brand goals, including content calendars, campaign timelines, and platform-specific approaches.
- Create, curate, and manage high-quality content (graphics, videos, copy) for platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Monitor and analyze performance metrics (engagement, reach, conversions) using tools like Google Analytics, Meta Insights, and third-party software to optimize strategies.
- Engage with the online community by responding to comments, messages, and reviews in a timely, brand-aligned manner.
- Collaborate with designers, copywriters, and marketing teams to ensure consistent branding and messaging across all channels.
- Stay updated on emerging social media trends, algorithm changes, and best practices to keep Shaderah ahead of the curve.
- Manage paid social media campaigns, including budget allocation, audience targeting, and A/B testing for maximum ROI.
- Build and maintain relationships with influencers, brand ambassadors, and industry partners to expand reach and credibility.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- Proven experience (2+ years) as a Social Media Specialist, Content Creator, or similar role, with a portfolio showcasing successful campaigns.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.) and social media management platforms (Hootsuite, Buffer, Later).
- Strong understanding of SEO, hashtag strategies, and platform-specific algorithms (Instagram, TikTok, LinkedIn, etc.).
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Analytical mindset with the ability to interpret data and derive actionable insights using tools like Google Analytics or Meta Business Suite.
- Creative thinker with a passion for storytelling, visual design, and trend-spotting in the digital space.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.