job description
Join Adibayu Group as an E-Commerce Specialist and take the lead in driving our digital sales growth across all e-commerce channels. Based in the vibrant hub of Canggu, Bali, you will develop and execute data-driven strategies to optimize our online presence, enhance customer engagement, and maximize revenue. This role is perfect for a results-oriented professional with a passion for digital marketing, e-commerce platforms, and conversion optimization.
As part of a dynamic team, you will collaborate with cross-functional departments to ensure seamless integration of marketing, sales, and technology. Your expertise will shape the future of Adibayu Group’s digital footprint, making this an exciting opportunity for career growth in the booming e-commerce industry.
Responsibility
- Develop and implement comprehensive e-commerce strategies to drive traffic, engagement, and sales across all digital platforms (e.g., Tokopedia, Shopee, Lazada, official websites).
- Manage and optimize product listings, ensuring accuracy, SEO-friendliness, and compelling content to enhance visibility and conversion rates.
- Monitor key performance metrics (KPIs) such as conversion rates, bounce rates, and average order value, and provide actionable insights for improvement.
- Collaborate with marketing, design, and logistics teams to execute promotional campaigns, discounts, and loyalty programs.
- Conduct market research and competitor analysis to identify trends, opportunities, and gaps in the e-commerce landscape.
- Oversee inventory management and coordinate with suppliers to ensure product availability and minimize stockouts.
- Utilize analytics tools (e.g., Google Analytics, Google Tag Manager) to track user behavior and refine marketing strategies.
- Stay updated on emerging e-commerce technologies, tools, and best practices to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field. Advanced degrees or certifications (e.g., Google Analytics, HubSpot) are a plus.
- Minimum of 3 years of proven experience in e-commerce management, digital marketing, or a similar role, preferably in a fast-paced retail or FMCG environment.
- Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and marketplace algorithms.
- Proficiency in SEO/SEM, PPC advertising, email marketing, and social media strategies to drive traffic and conversions.
- Excellent analytical skills with the ability to interpret data and generate reports using tools like Excel, Google Data Studio, or Tableau.
- Exceptional project management and organizational skills, with the ability to handle multiple priorities in a deadline-driven environment.
- Fluency in English (written and verbal) is required; proficiency in Indonesian is a strong advantage.
- Creative thinker with a customer-centric approach and a passion for innovation in digital sales.