job description
Join Adibayu Group as a Performance Marketing Specialist and drive data-driven growth across our diverse brand portfolio. In this dynamic role, you will design, execute, and optimize high-impact digital marketing campaigns to maximize ROI, customer acquisition, and revenue. Based in the vibrant hubs of Bali, you’ll collaborate with cross-functional teams to leverage cutting-edge tools, analytics, and creative strategies to elevate our brands in competitive markets.
If you’re a results-oriented marketer with a passion for data, innovation, and scalable performance strategies, this is your opportunity to make a measurable impact in a fast-paced, creative environment. Adibayu Group offers a culture of excellence, continuous learning, and the chance to shape the future of performance marketing in Southeast Asia.
Responsibility
- Develop and execute data-driven performance marketing strategies across paid social, search, display, and affiliate channels.
- Manage end-to-end campaign lifecycle: planning, budget allocation, A/B testing, optimization, and reporting.
- Analyze KPIs (CPA, ROAS, CTR, conversion rates) and provide actionable insights to improve campaign performance.
- Collaborate with creative and content teams to produce high-converting ad creatives and landing pages.
- Stay ahead of industry trends, platform updates (Meta, Google Ads, TikTok, etc.), and emerging tools to maintain competitive advantage.
- Segment audiences, build lookalike models, and refine targeting strategies to enhance customer acquisition and retention.
- Work closely with stakeholders to align marketing efforts with business goals and brand guidelines.
- Prepare comprehensive performance reports and present findings to senior leadership.
Qualifications
- Bachelor’s degree in Marketing, Business, Digital Media, or related field.
- 3+ years of proven experience in performance marketing, preferably in e-commerce, retail, or multi-brand environments.
- Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics 4, and other marketing automation tools.
- Strong analytical skills with experience in data visualization tools (e.g., Google Data Studio, Tableau).
- Certifications in Google Ads, Meta Blueprint, or similar are a strong plus.
- Excellent communication skills in English; ability to articulate strategies and results clearly.
- Creative thinker with a test-and-learn mindset and a track record of scaling successful campaigns.
- Experience working in remote or hybrid teams is advantageous.