job description
Join Goco Industries as a Digital Marketing & E-Commerce Specialist and drive online growth in Bali’s dynamic market. This role combines strategic digital marketing with hands-on e-commerce management to boost brand visibility, customer engagement, and sales across multiple platforms.
Based in the vibrant hub of Canggu, Bali, you’ll leverage data-driven campaigns, social media, and marketplace optimization to expand our digital footprint. Ideal for a creative, analytical professional passionate about transforming online presence into measurable revenue.
Why this role? Bali’s booming digital economy offers unparalleled opportunities to innovate in a fast-paced, collaborative environment. Whether you’re optimizing ad spend, crafting compelling content, or analyzing customer behavior, your work will directly impact business success.
Responsibility
- Develop and execute data-driven digital marketing strategies (SEO, SEM, PPC, email, and social media) to increase traffic and conversions.
- Manage and optimize e-commerce platforms (e.g., Shopify, WooCommerce, or local marketplaces) for maximum performance and user experience.
- Create and curate engaging content (copy, images, videos) tailored to target audiences and brand guidelines.
- Monitor and analyze KPIs (CTR, ROI, conversion rates) using tools like Google Analytics, adjusting campaigns for continuous improvement.
- Collaborate with cross-functional teams to align marketing efforts with sales, product, and customer service goals.
- Stay ahead of digital trends (e.g., TikTok, AI tools, influencer partnerships) and implement innovative tactics.
- Oversee customer engagement strategies, including CRM, loyalty programs, and personalized outreach.
- Conduct competitor analysis and market research to identify opportunities and threats in the e-commerce landscape.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, e-commerce management, or a similar role.
- Proficiency in SEO/SEM tools (Google Ads, SEMrush), social media platforms, and analytics software (Google Analytics, Meta Business Suite).
- Strong copywriting and content creation skills with a portfolio of successful campaigns.
- Experience with e-commerce platforms (Shopify, WooCommerce, Tokopedia, Shopee) and marketplace management.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent English communication skills (written and verbal); Indonesian language is a plus.
- Creative, detail-oriented, and able to work in a fast-paced, remote/hybrid environment.